Mr. Gieselman

James Gieselman

Principal

Emeritus Consulting, LLC

James ‘Jim’ Gieselman’s broad experience of over 40 plus years enables him to understand the intricacies of hotel HVAC and lighting system operations, because understanding is the key to delivering true energy opportunities to hotel clients. His areas of expertise center on his systems knowledge of hotel infrastructure, especially HVAC, and how they should operate. Through building energy assessments (audits) and retro-commissioning, Jim identifies and quantifies energy inefficiencies and delivers practical solutions.

Mr. Gieselman began his career with The Trane Company as a sales engineer, rising to an account executive position then manager of existing building sales and engineering. During his time at Trane, he also began to do technical training, a passion that he still enjoys today.

Mr. Gieselman's next endeavor after a 20-year stint at Trane, he founded an engineering and manufacturing company devoted to the customization of HVAC equipment – the first of its kind in the industry. After more than doubling the size of the business, he sold his interest and moved to Servidyne, a multi-faceted energy engineering company, where he was Vice President of Engineering Operations. He and his engineering team provided energy audits, retro-commissioning services and sustainability consulting to a broad base of hospitality clients. During his tenure, Jim also served as corporate energy manager for The Ritz-Carlton Hotel Company.

Mr. Gielsman offers no-nonsense answers to the many challenges facing hotel owners and operators today. Too often energy auditors lack the skills and knowledge base to properly assess the complex HVAC systems in today’s full-service hotels. He brings a long history of successful building assessments and is a certified Building Energy Assessor by the American Society of Heating Refrigerating and Air Conditioning Engineers.

Please visit www.emeritusllc.com for more information.

Mr. Gieselman can be contacted at 770-367-6096 or jim@emeritusllc.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.