Mr. Gieselman

James Gieselman

Principal

Emeritus Consulting, LLC

James ‘Jim’ Gieselman’s broad experience of over 40 plus years enables him to understand the intricacies of hotel HVAC and lighting system operations, because understanding is the key to delivering true energy opportunities to hotel clients. His areas of expertise center on his systems knowledge of hotel infrastructure, especially HVAC, and how they should operate. Through building energy assessments (audits) and retro-commissioning, Jim identifies and quantifies energy inefficiencies and delivers practical solutions.

Mr. Gieselman began his career with The Trane Company as a sales engineer, rising to an account executive position then manager of existing building sales and engineering. During his time at Trane, he also began to do technical training, a passion that he still enjoys today.

Mr. Gieselman's next endeavor after a 20-year stint at Trane, he founded an engineering and manufacturing company devoted to the customization of HVAC equipment – the first of its kind in the industry. After more than doubling the size of the business, he sold his interest and moved to Servidyne, a multi-faceted energy engineering company, where he was Vice President of Engineering Operations. He and his engineering team provided energy audits, retro-commissioning services and sustainability consulting to a broad base of hospitality clients. During his tenure, Jim also served as corporate energy manager for The Ritz-Carlton Hotel Company.

Mr. Gielsman offers no-nonsense answers to the many challenges facing hotel owners and operators today. Too often energy auditors lack the skills and knowledge base to properly assess the complex HVAC systems in today’s full-service hotels. He brings a long history of successful building assessments and is a certified Building Energy Assessor by the American Society of Heating Refrigerating and Air Conditioning Engineers.

Please visit www.emeritusllc.com for more information.

Mr. Gieselman can be contacted at 770-367-6096 or jim@emeritusllc.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.