Ms. Van Leunen

Diane Van Leunen

Director of Digital Marketing

Flip.to

Diane Van Leunen is the Director of Digital Marketing at Flip.to, the advocacy marketing platform that helps hotels reach, inspire and convert entirely new global audiences of travelers every day.

Ms. Van Leunen began her career as a designer in advertising and branding. Soon after, she was propelled into the world of hospitality. She took a position in art direction at Plan A PR and Marketing, a public relations firm specializing in the B2B hotel technology space. Following agency life, Ms. Van Leunen moved client-side, tackling hotel marketing with a creative role on the corporate team at The Kessler Collection—a boutique hotel group that provides curated experiences to discerning travelers.

In Ms. Van Leunen's role at Flip.to she leads the development of communication and brand strategies for the growing platform. Her unique background gives her the right mix of skills to make an impact across the entire organization, collaborating on a daily basis with the creative, marketing, sales and account management teams to drive success.

In all, Ms. Van Leunen has spent over 8 years gaining intimate knowledge in global travel technology while being introduced to many of the best and brightest minds in the industry. She’s as passionate about learning as in her beginnings as a designer, and is today immersed in thoughtful product design and marketing on a world-class team of innovators.

Her work has been published in Print Magazine’s Regional Design Annual and she has earned numerous industry accolades while also being named the Employee of the Year in 2016 at Flip.to.

True to her roots in travel, her free time is spent exploring new destinations worldwide alongside friends and her furry, four-legged companion.

Please visit http://www.flip.to for more information.

Ms. Van Leunen can be contacted at 321-234-2086 or dvanleunen@flip.to

Coming Up In The March Online Hotel Business Review




Feature Focus
Human Resources: Inspiring a Journey of Success
In an increasingly competitive environment where hotels are competing to attract, and more importantly, to keep top talent, Human Resource managers are realizing the need to focus on improving their Employee Experience. Smart managers are embracing the idea of Employee Wellness which translates into a system of physical, mental, emotional, and purposeful well-being. Some organizations are even providing free counseling for their employees and their dependents. The goal is to nurture, support and engage with their employees in a way that increases productivity, improves customer service, enhances loyalty, and creates a more harmonious work environment for all. Along with this development is the need for more effective, ongoing training. Many HR managers rely on external training firms for this, but there is a growing trend which taps the experience and expertise that already exists within the organization. For example, younger employees likely have greater knowledge of social media which an older generation might struggle with. Harnessing this peer-to-peer learning can be an efficient and cost effective way of increasing skills, and as a result, the knowledge transferred is likely to be more acceptable and relevant. Finally, HR managers need to foster an environment that empowers people and taps into their full potential, inspiring a personal journey of success. The March Hotel Business Review will take a look at some of the strategies and techniques that human resource directors are currently developing in order to achieve success.