Ms. Van Leunen

Diane Van Leunen

Director of Digital Marketing

Flip.to

Diane Van Leunen is the Director of Digital Marketing at Flip.to, the advocacy marketing platform that helps hotels reach, inspire and convert entirely new global audiences of travelers every day.

Ms. Van Leunen began her career as a designer in advertising and branding. Soon after, she was propelled into the world of hospitality. She took a position in art direction at Plan A PR and Marketing, a public relations firm specializing in the B2B hotel technology space. Following agency life, Ms. Van Leunen moved client-side, tackling hotel marketing with a creative role on the corporate team at The Kessler Collection—a boutique hotel group that provides curated experiences to discerning travelers.

In Ms. Van Leunen's role at Flip.to she leads the development of communication and brand strategies for the growing platform. Her unique background gives her the right mix of skills to make an impact across the entire organization, collaborating on a daily basis with the creative, marketing, sales and account management teams to drive success.

In all, Ms. Van Leunen has spent over 8 years gaining intimate knowledge in global travel technology while being introduced to many of the best and brightest minds in the industry. She’s as passionate about learning as in her beginnings as a designer, and is today immersed in thoughtful product design and marketing on a world-class team of innovators.

Her work has been published in Print Magazine’s Regional Design Annual and she has earned numerous industry accolades while also being named the Employee of the Year in 2016 at Flip.to.

True to her roots in travel, her free time is spent exploring new destinations worldwide alongside friends and her furry, four-legged companion.

Please visit http://www.flip.to for more information.

Ms. Van Leunen can be contacted at 321-234-2086 or dvanleunen@flip.to

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.