Mr. Tang

Oliver Tang

Analyst

Horwath HTL

Oliver Tang is a recent graduate of Cornell University’s School of Hotel Administration with a Bachelor’s degree in Hotel Administration and a minor in Real Estate. He joined Horwath HTL as an intern in January 2015 and returned as an analyst in July 2016. Mr. Tang has various work experience in the hospitality industry, including operations, market analysis, asset management and feasibility studies. A native of China, Mr. Tang is fluent in Mandarin Chinese and English.

He first started his career as a front desk agent at Brahmaputra Grand Hotel in Lhasa, Tibet. He then became the assistant front office manager, overseeing the operation of the department.

During his time at Cornell, Mr. Tang gained extensive internship experiences, including the Sales and Marketing Department at Yufu Hot Spring Resort in Chengdu, the Sales Department at Walt Disney World Swan and Dolphin Resort in Orlando, and the Finance and Accounting Department at St. Regis in San Francisco. He also interned with the hotel advisory and overseas investment teams at Jones Lang LaSalle in Beijing, where he helped with a number of development feasibility studies and an overseas hotel acquisition.

Mr. Tang holds CHIA and REFM level 3 certifications. At school, he worked as a teaching assistant for Hotel Development & Planning and Marketing Principles. In addition, Oliver is the co-founder of AH&LA Cornell Student Chapter and served as the chief editor of Global China Focus, a student-run publication.

Please visit http://www.horwathhtl.us for more information.

Mr. Tang can be contacted at 607-379-9873 or otang@horwathHTL.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.