Mr. Tang

Oliver Tang

Analyst

Horwath HTL

Oliver Tang is a recent graduate of Cornell University’s School of Hotel Administration with a Bachelor’s degree in Hotel Administration and a minor in Real Estate. He joined Horwath HTL as an intern in January 2015 and returned as an analyst in July 2016. Mr. Tang has various work experience in the hospitality industry, including operations, market analysis, asset management and feasibility studies. A native of China, Mr. Tang is fluent in Mandarin Chinese and English.

He first started his career as a front desk agent at Brahmaputra Grand Hotel in Lhasa, Tibet. He then became the assistant front office manager, overseeing the operation of the department.

During his time at Cornell, Mr. Tang gained extensive internship experiences, including the Sales and Marketing Department at Yufu Hot Spring Resort in Chengdu, the Sales Department at Walt Disney World Swan and Dolphin Resort in Orlando, and the Finance and Accounting Department at St. Regis in San Francisco. He also interned with the hotel advisory and overseas investment teams at Jones Lang LaSalle in Beijing, where he helped with a number of development feasibility studies and an overseas hotel acquisition.

Mr. Tang holds CHIA and REFM level 3 certifications. At school, he worked as a teaching assistant for Hotel Development & Planning and Marketing Principles. In addition, Oliver is the co-founder of AH&LA Cornell Student Chapter and served as the chief editor of Global China Focus, a student-run publication.

Please visit http://www.horwathhtl.us for more information.

Mr. Tang can be contacted at 607-379-9873 or otang@horwathHTL.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.