Mr. Schaedle

Scott Schaedle

Founder

Quore

Scott Schaedle founded Quore in 2012 after identifying the need for a solution to revolutionize and streamline hotel operations. Raised in a family rooted in the hospitality industry, Mr. Schaedle's background - combined with his advertising and graphic design expertise - inspired him to create Quore. Mr. Schaedle is the driving force behind the vision of the company and designed Quore through a collaboration between hoteliers, designers and software developers. In just a few short years, Quore grew from a few employees to 22, and is now located in an office that will allow for a 50 percent growth in staff.

Under Mr. Schaedle's leadership, Quore surpassed its three-to-five-year plan in the first three months of business and now has more than 30,000 users at more than 1,200 hotels, including properties in leading management companies like: Chartwell Hospitality, Pillar Hotels & Resorts, InterMountain Management Company, McKibbon Hotel Management, InnVentures, Dimension Development, Newport Hospitality Group, and Vision Hospitality Group & NewcrestImage. In 2016 Quore was selected as a preferred software vendor for two of the world's largest lodging companies, InterContinental Hotels Group (IHG) and Choice Hotels International, Inc. In November 2016, Mr. Schaedle was named one of the top innovators in hotel operations by Lodging Magazine. Mr. Schaedle plans to continue the momentum of Quore's success by expanding Quore's suite of features and continue to invest in top-tier talent to strengthen its product offering to new and existing customers.

Prior to founding Quore, Mr. Schaedle developed Central Equine, an equestrian marketing and advertising company at the age of 23. Holdings included an internationally distributed publication along with one of the largest equine website at the time, changing the way high-end horses are bought and sold to this day.

Please visit http://www.quore.com for more information.

Mr. Schaedle can be contacted at 877-974-9774 or scott.schaedle@quore.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.