Mr. Coleman

James Coleman

Senior Director of Relations and Business Development

Luxury Commercial Bath

James Coleman is the Senior Director of Relations and Business Development of Luxury Commercial Bath, and the President of DIRECT Show Flooring. Luxury Commercial Bath has been proven a leader in the Hospitality Bathroom Remodeling Industry and aims to provide the best services for bathroom remodeling in the hospitality industry (director which involves hotels, restaurants, bars, etc.).

DIRECT, in the meantime, provided CPT, or Custom Printed Textured, Flooring Product – which was brought to the forefront of the Trade Show and Event markets, along with the EZ-Down Planks and Tiles. They specialize in museum, retail, and hospitality flooring services, as well as visual merchandising, branding, and product rolloutust.

He was also the Chief Marketing Officer, and later the President, of The Tiles. Additionally, he was the Vice President of Sales/Product Development at J International, where he was directly involved in the cultivation of new and existing dealers. His responsibilities included quoting, designing, and pricing of the large or non-standard floors. He was also in-charge of developing new products and implementing the J Green initiative. (which he personally does), etc. He attests to the effort as something to “project the products in their best light for the lowest cost for the company”.

Mr. Coleman, along with DIRECT and The Tiles, were awarded the Buyers Choice Award at Exhibitor for two consecutive years (2011-2012). These awards were given for the CPT Flooring that is reverse-printed with UV ink in 2011, and the ILLUMILITE Panel Flooring system – which is a paper-thin, flexible, and impact-resistant LEC technology. Hotel and bathroom remodeling, as well as hospitality design, is where his skillset primarily revolves around. Mr. Coleman prides in the fact that he can help clients find the right products at the best price, delivering upon quality bathroom remodeling and paraphernalia. He is also versed in Sales, Exhibit Designs, Business Development, Trade Shows, Account Management, Corporate Events, and Marketing Strategy.

Please visit http://luxurycommercialbath.com for more information.

Mr. Coleman can be contacted at 815-317-0601 or info@luxurycommercialbath.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.