Ms. Kane

Victoria Kane

Counsel & Compliance Manager

Shiftgig, Inc.

Victoria Kane has extensive experience as legal advisor and management consultant in all areas of labor and employment law for various industries, such as hospitality, food service, staffing, advertising, marketing, technology, dealerships, colleges, government agencies and non-profit organizations. She has developed and implemented corporate university training for Fortune 500 businesses across North America.

She has created and led coalitions of employers, franchisors, Chambers of Commerce, schools, and associations to develop education and job training opportunities for industry sectors, focused on upgrading skills and training of U.S. Veterans and individuals with hiring barriers (such as English language skills, disabilities, and non-violent criminal records). She has legal experience vigorously defending employers against single plaintiff and class action federal and state employment matters; and developing effective enterprise risk management strategies.

Ms. Kane has thoroughly enjoyed teaching at Kendall College for over four years. Kendall is the Number One Chicago program for preparing students for careers in culinary arts and hospitality management. (TNS Global - 2013 Survey) Victoria develops content and assessments for teaching both on-ground and online courses in Legal Issues in Hospitality Management, Bankruptcy & Reorganization, Human Resources Management, and Risk Management. She also developed the Contract Law course for the Laureate partner school in Saudi Arabia.

Currently, Ms. Kane serves as Counsel & Compliance Manager for Shiftgig, Inc., connecting millions of people to millions of shifts with employers in hospitality, retail, customer service and light industrial verticals. Shiftgig uses proprietary technology and mobile/web apps to continually assess worker demographics, time-to-fill efficiencies, and value-added services for year-round rapid deployment of a qualified talent pool.

Please visit http://shiftgig.com for more information.

Ms. Kane can be contacted at 312-489-5666 or vkane@shiftgig.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.