Mr. Jost

Julian Jost

CEO and Founder

Spacebase

Julian Jost’s career path was clearly plotted when he started his studies, and he’s followed it ever since. As a business and management graduate, his professional life began as a strategy consultant with Roland Berger Strategy Consultants. He was particularly successful in the areas of business development and project management. However, his experiences showed him how inefficient and uncreative the collaboration and meeting culture in companies could be. He began to organize multiple creative workshops for clients in exciting environments and discovered the potential that lies in the optimization of business events.

As a born entrepreneur, he quickly decided to follow his ideas. After finishing his MBA at Oxford University, he left the consultancy and started Spacebase in 2014, the worldwide booking platform for outstanding meeting and event locations. Spacebase enables companies to easily and transparently book unusual meeting locations, host creative events and save valuable time while organizing. Today, the Spacebase portfolio offers over 2,000 meeting locations in more than 30 cities across 12 countries. Together with business partner Jan Hoffmann-Keining and the well-known industry expert and travel veteran Stephan Ekbergh, he is changing the way we meet.

His vision is to facilitate the right location and the right surroundings to create more flexible, more efficient, and more creative meetings, workshops, and events. With an eye for untapped potential, Jost and his team have made thousands of unconventional and previously unexplored locations available for meeting and workshop rental. His passion and entrepreneurial skill make him a force to be reckoned with; in fact, Spacebase is helping to form the meeting industry’s newest and most contemporary sector of offsite meeting locations. The Berlin-based start-up has been recipient of some of the meeting industry’s most treasured awards, such as Eye for Travel’s Start-up of the Year in 2015 as well as Web In Travel’s Start-up of the Year in 2014. Spacebase is definitely a company to watch as the meeting industry goes digital and the trend of unique meeting spaces continues to grow.

Please visit http://www.spacebase.com/en/ for more information.

Mr. Jost can be contacted at 646-513-2879 or info@spacebase.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.