Mr. Jost

Julian Jost

CEO and Founder

Spacebase

Julian Jost’s career path was clearly plotted when he started his studies, and he’s followed it ever since. As a business and management graduate, his professional life began as a strategy consultant with Roland Berger Strategy Consultants. He was particularly successful in the areas of business development and project management. However, his experiences showed him how inefficient and uncreative the collaboration and meeting culture in companies could be. He began to organize multiple creative workshops for clients in exciting environments and discovered the potential that lies in the optimization of business events.

As a born entrepreneur, he quickly decided to follow his ideas. After finishing his MBA at Oxford University, he left the consultancy and started Spacebase in 2014, the worldwide booking platform for outstanding meeting and event locations. Spacebase enables companies to easily and transparently book unusual meeting locations, host creative events and save valuable time while organizing. Today, the Spacebase portfolio offers over 2,000 meeting locations in more than 30 cities across 12 countries. Together with business partner Jan Hoffmann-Keining and the well-known industry expert and travel veteran Stephan Ekbergh, he is changing the way we meet.

His vision is to facilitate the right location and the right surroundings to create more flexible, more efficient, and more creative meetings, workshops, and events. With an eye for untapped potential, Jost and his team have made thousands of unconventional and previously unexplored locations available for meeting and workshop rental. His passion and entrepreneurial skill make him a force to be reckoned with; in fact, Spacebase is helping to form the meeting industry’s newest and most contemporary sector of offsite meeting locations. The Berlin-based start-up has been recipient of some of the meeting industry’s most treasured awards, such as Eye for Travel’s Start-up of the Year in 2015 as well as Web In Travel’s Start-up of the Year in 2014. Spacebase is definitely a company to watch as the meeting industry goes digital and the trend of unique meeting spaces continues to grow.

Please visit http://www.spacebase.com/en/ for more information.

Mr. Jost can be contacted at 646-513-2879 or info@spacebase.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.