Mr. Pal

Suman Pal

Principal Product Manager

Agilysys

Mr. Suman Pal is currently serving as Principal Product Manager at Agilysys, a leading technology company providing advanced software solutions for property management, analytics, inventory and procurement, workforce management, document management, payment gateway, point-of-sale and mobile solutions and services for the hospitality industry. Mr. Pal is responsible for the innovation of the company’s next generation hospitality guest data management and analytics across food and beverage and lodging technology solutions.

In this role, Mr. Pal works closely with operators to understand their day-to-day challenges and opportunities. His research work enables the development of technology that helps hoteliers better understand their guests’ habits and adapt to the digital transformation happening in this industry.

Mr. Pal leads strategic initiatives that elevate their guests’ experiences through personalized services. He also leads the product and partner strategy for Agilysys’ next generation cloud-based property management system. He has launched several new enterprise grade cloud-based products and has led global expansion of products to help customers grow their businesses in a repeatable, scalable and profitable manner. His passion about human-centered design always puts the customer experience front and center of the product development process.

Prior to joining Agilysys, Mr. Pal held product strategy and solutions management roles at several leading technology firms including Microsoft, Capital One, GMAC Insurance and TalentWise. In his prior roles, Mr. Pal has tackled a variety of challenges similar to the ones currently facing the hospitality industry.

Mr. Pal earned his Bachelors degree from the Indian Institute of Technology (IIT, Varanasi) and an MBA from the Fuqua School of Business at Duke University.

Please visit http://www.agilysys.com for more information.

Mr. Pal can be contacted at 877-369-6208 or suman.pal@agilysys.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.