Mr. Pal

Suman Pal

Principal Product Manager

Agilysys

Mr. Suman Pal is currently serving as Principal Product Manager at Agilysys, a leading technology company providing advanced software solutions for property management, analytics, inventory and procurement, workforce management, document management, payment gateway, point-of-sale and mobile solutions and services for the hospitality industry. Mr. Pal is responsible for the innovation of the company’s next generation hospitality guest data management and analytics across food and beverage and lodging technology solutions.

In this role, Mr. Pal works closely with operators to understand their day-to-day challenges and opportunities. His research work enables the development of technology that helps hoteliers better understand their guests’ habits and adapt to the digital transformation happening in this industry.

Mr. Pal leads strategic initiatives that elevate their guests’ experiences through personalized services. He also leads the product and partner strategy for Agilysys’ next generation cloud-based property management system. He has launched several new enterprise grade cloud-based products and has led global expansion of products to help customers grow their businesses in a repeatable, scalable and profitable manner. His passion about human-centered design always puts the customer experience front and center of the product development process.

Prior to joining Agilysys, Mr. Pal held product strategy and solutions management roles at several leading technology firms including Microsoft, Capital One, GMAC Insurance and TalentWise. In his prior roles, Mr. Pal has tackled a variety of challenges similar to the ones currently facing the hospitality industry.

Mr. Pal earned his Bachelors degree from the Indian Institute of Technology (IIT, Varanasi) and an MBA from the Fuqua School of Business at Duke University.

Please visit http://www.agilysys.com for more information.

Mr. Pal can be contacted at 877-369-6208 or suman.pal@agilysys.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.