Mr. Rosenberger

Matthew Rosenberger

Consultant & Publisher

ABC Travel Guides for Kids

Matthew G. Rosenberger is a family travel consultant and publisher who works with hotels that want to be recognized as the most family friendly in their region. He is publisher of ABC City Guides for Kids, an all-in-one alphabet book, activity guide and souvenir. The books are customized by hotels and resorts to feature their images, logo and address on the book's front and back covers. Mr. Rosenberger also promotes his selection of family friendly hotels at his website and family travel related assignments through his "We Love Kids" and "TOP FIVE" pick selections.

A speaker and writer on travel and family related issues Mr. Rosenberger enjoys traveling with his wife and their two daughters under the age of 10. His critically acclaimed guides are featured in hotels, airports and gift shops throughout the country and feature his original photography and text.

Mr. Rosenberger has worked with GMs and DOSMs in many cities across the US including Baltimore, Boston, Chicago, Denver, Philadelphia, Providence, New Orleans, New York, Orlando, St. Louis, San Diego and Washington DC, to create custom guides that are used as part of an overall marketing plan to attract family travel business. Mr. Rosenberger will also create a book from scratch if a hotel in a city that is not yet written about is interested.

Mr. Rosenberger can be contacted at 215-242-4011 or mgr@kidstravelguides.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.