Mr. Gorman

Larr Gorman

Chief Technology Evangelist

SkyTouch Technology

Larry Gorman has 20 years of experience delivering technology solutions to the hospitality industry, serving in various technical and leadership roles focused on property management systems.

Mr. Gorman is currently the Chief Technology Evangelist for SkyTouch Technology, a leading technology provider to the hospitality industry. SkyTouch drives customer delight with solutions that deliver easier, faster, and more efficient hotel operations. SkyTouch’s flagship product, the Hotel OS®, is the most widely used cloud-based property management system in the industry, relied upon by more than 6000 hotels worldwide to manage their mission-critical business operations. The Hotel OS is accessible from virtually any device with access to the internet, allowing hoteliers to manage their operations from anywhere.

In his role at SkyTouch, Mr. Gorman focuses on business development, product vision, industry education and fostering SkyTouch’s culture of focused innovation. Mr. Gorman works with hoteliers to help them leverage technology to grow their business, improve their operations, and enhance their guest experience.

Mr. Gorman is a member of the Vendor Advisory Council for Hospitality Technology Next Generation (HTNG), the hospitality industry’s leading trade association for fostering collaboration between hoteliers and technology providers. He co-chairs the HTNG payments workgroup, partnering with other technology leaders to educate the industry on payments-related technologies and best practices.

Prior to his role at SkyTouch Technology, Mr. Gorman led the Property Systems Development group for Choice Hotels International. In that role, Mr. Gorman was responsible for the initial architecture, design, and implementation of choiceADVANTAGE, the industry’s first large-scale, cloud-based property management system.

Mr. Gorman is a graduate of Oregon State University with a degree in Industrial and Manufacturing Engineering.

Please visit http://www.skytouchtechnology.com for more information.

Mr. Gorman can be contacted at 602-337-2800 or lgorman@skytouchtechnology.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.