Ms. Malech

Rori H. Malech

Partner

Hunton & Williams LLP

Rori Malech is a partner in the real estate practice at Hunton & Williams LLP in Washington, D.C. She concentrates her practice in the area of commercial real estate development and finance, representing hotel owners and operators, local and national developers, Real Estate Investment Trusts (REITs), institutional equity investors, and institutional and non-institutional lenders. Ms. Malech focuses on acquisitions, dispositions and financings for both borrowers and lenders, negotiation of management and license agreements for hotel owners and operators, workouts and equity and debt participations, in each instance, involving a variety of asset types throughout the United States, including hotel, mixed-use development, office, retail, condominium, multi-family and residential and commercial property.

Namely, Ms. Malech has represented the following:

• A hospitality investment firm on its sale of seven Manhattan limited-service hotels to a joint venture in a transaction valued at $571.4 million, which included senior and mezzanine financing in an aggregate amount of $335 million; • A leading private equity firm in the acquisition of 38 limited service and extended stay hotels, 4,950 rooms, for $590 million, and negotiation of mortgage and mezzanine financing from two major financial institutions, which also involved the securitization of the mortgage and a mezzanine tier; • An institutional lender in connection with the $159.5 million mortgage and mezzanine financing of a historic hotel in Washington, DC., which included the sale of one of the floors as an air space parcel to a vacation club and the negotiation of the documents governing the relationship between the hotel and vacation club; • A major insurance company in connection with the upsizing of a $177 million preferred equity interest in a hotel located in the heart of New York City’s Times Square; and • A hospitality REIT in the acquisition of a $300 million portfolio of 13 hotels, 1,913 rooms, then advised the REIT in the $450 million financing secured by a larger portfolio of 44 hotels being acquired from three different sellers.

A frequent public speaker on real estate matters, Ms. Malech was recognized by The Legal 500 in 2013. She joined Hunton & Williams from Katten Muchin Rosenman LLP, where she practiced for 17 years and served as co-chair of that firm’s Washington real estate group. She received her JD from The George Washington University Law School and her undergraduate degree from Boston University.

The Hunton & Williams real estate practice group advises clients on matters involving the full spectrum of commercial, industrial, retail, multifamily, hospitality and mixed-use properties.

Please visit http://www.hunton.com for more information.

Ms. Malech can be contacted at 202-419-2111 or rmalech@hunton.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.