Mr. Arner

Michael Arner

Chief Technology Officer

RoamingAround.com

Michael Arner is the CTO and a principal at RoamingAround.com, an industry and thought leader for location-based services with particular expertise in Hospitality. His team is comprised of veteran superstars from Mobile Payments and Mobile Carrier Applications. The RoamingAround platform is the most sophisticated, most flexible, most comprehensive solution currently on the market for hyper-personalized, location-contexted, dynamic mobile engagement and machine learning. It is also one of the very few to focus on the particular opportunities offered in Hospitality.

Prior to RoamingAround, Mr. Arner was the co-founder and CTO of ROAM Data, a leading mCommerce platform provider. ROAM Data grew from zero to a $26M annualized run rate before being majority-sold for $120M to Ingenico. ROAM turns merchants’ mobile devices into secure point of sale (POS) terminals and turns the mobile marketing channel into a mobile sales channel by enabling secure commerce in mobile applications with convenient mobile checkout. The company won the 2010 Technology Innovations Award at ETA.

Mr. Arner was also the CTO and co-founder of Marbles, the world’s first thin-client mobile software company focused on enterprise mobile workforce applications. Marbles was also the winner of multiple innovation awards.

A longtime interdisciplinarian, Mr. Arner received his B.S. in Mathematics and Computer Science from Carnegie Mellon University and his Ph.D. in English Literature from Boston University. He has published essays on art and technology in both academic and popular presses.

Please visit http://www.roamingaround.com for more information.

Mr. Arner can be contacted at 978-777-8787 or marner@roamingaround.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.