Ms. Alexander

Anne Alexander

Of Counsel Real Estate Department

Pircher, Nichols and Meeks

Anne Alexander joined national real estate law firm, Pircher, Nichols and Meeks, in 2012 and is Of Counsel in the firm’s real estate department. Her practice covers a wide spectrum of real estate, finance and land use issues, including representation of banks, CMBS lenders and a variety of other institutional lenders in connection with mortgage and mezzanine financing of office buildings, hotels, shopping centers, healthcare facilities, multi-family apartment projects and industrial properties throughout the United States.

Among the highlights of her professional career include the representation of lender in connection with mezzanine financing for pre-development of boutique hotel in West Hollywood, California, and the representation of preferred equity holder in connection with redemption of equity interest and replacement mezzanine loan on an upscale office building in Santa Monica, California.

Ms. Alexander also advises institutional and private investors and developers on land use matters in connection with the acquisition, disposition, development and leasing of real property. Her land use practice has involved securing entitlements for commercial and residential developments as well as large industrial facilities in the City of Los Angeles and throughout California. She has experience in the areas of local zoning and rent control laws, development agreements, subdivisions, community facilities districts, historic preservation, the California Coastal Act, condominium conversion and eminent domain.

Her professional affiliations include the Los Angeles County Bar Association and State Bar of California, Real Property and Environmental Law Sections. A graduate of University of California, Ms. Alexander holds a J.D. from Los Angeles School of Law, and a bachelor of arts in Linguistics and Italian from the University of California, Los Angeles.

Please visit http://www.pircher.com for more information.

Ms. Alexander can be contacted at 310-201-8927 or aalexander@pircher.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.