Ms. Alexander

Anne Alexander

Of Counsel Real Estate Department

Pircher, Nichols and Meeks

Anne Alexander joined national real estate law firm, Pircher, Nichols and Meeks, in 2012 and is Of Counsel in the firm’s real estate department. Her practice covers a wide spectrum of real estate, finance and land use issues, including representation of banks, CMBS lenders and a variety of other institutional lenders in connection with mortgage and mezzanine financing of office buildings, hotels, shopping centers, healthcare facilities, multi-family apartment projects and industrial properties throughout the United States.

Among the highlights of her professional career include the representation of lender in connection with mezzanine financing for pre-development of boutique hotel in West Hollywood, California, and the representation of preferred equity holder in connection with redemption of equity interest and replacement mezzanine loan on an upscale office building in Santa Monica, California.

Ms. Alexander also advises institutional and private investors and developers on land use matters in connection with the acquisition, disposition, development and leasing of real property. Her land use practice has involved securing entitlements for commercial and residential developments as well as large industrial facilities in the City of Los Angeles and throughout California. She has experience in the areas of local zoning and rent control laws, development agreements, subdivisions, community facilities districts, historic preservation, the California Coastal Act, condominium conversion and eminent domain.

Her professional affiliations include the Los Angeles County Bar Association and State Bar of California, Real Property and Environmental Law Sections. A graduate of University of California, Ms. Alexander holds a J.D. from Los Angeles School of Law, and a bachelor of arts in Linguistics and Italian from the University of California, Los Angeles.

Please visit http://www.pircher.com for more information.

Ms. Alexander can be contacted at 310-201-8927 or aalexander@pircher.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.