Mr. Kravetz

Dana Kravetz

Managing Partner

Michelman & Robinson, LLP

Dana A. Kravetz is the Managing Partner of Michelman & Robinson, LLP (M&R) and leads the firm's Employment Litigation Practice Group. Mr. Kravetz focuses his practice on counseling and litigating on behalf of hotel and resort management. He routinely defends his clients in various employment matters, including discrimination, sexual harassment prevention, wrongful termination, reduction in workforce, hiring practices, and wage and hour issues, including class action litigation. Mr. Kravetz has significant experience with virtually every aspect of employment litigation.

Mr. Kravetz frequently handles whistleblower claims, and routinely advises and litigates disputes concerning state and federal acts, including the Fair Employment and Housing Act (FEHA), Equal Employment Opportunity Commission (EEOC), the Worker Adjustment and Retraining Notification Act (WARN), Americans with Disabilities Act (ADA), and the Age Discrimination in Employment Act (ADEA). He also assists companies faced with Department of Labor (DOL) audits and Division of Labor Standards Enforcement (DLSE) claims and audits.

He counsels and litigates on behalf of clients in matters involving executive employment contract disputes, independent contractor issues, misclassification and non-competition agreements. Mr. Kravetz adeptly drafts, reviews and negotiates employment contracts and separation agreements, including non-disclosure and trade secret covenants, for executives, management, partnerships and consultants. He advises clients on workplace training, investigations and compliance. Among Mr. Kravetz’s clients are prominent hotels, restaurants and food and beverage wholesalers.

Mr. Kravetz was selected for inclusion in the 2015, 2016 and 2017 Best Lawyers in America USA Guide (Labor Law, Management). He has been named to the list of Southern California’s Super Lawyers from 2005-2016, and in both 2015 and 2016 received special recognition as one of the Top 100 attorneys in Southern California by Super Lawyers Magazine. He serves on the Government & Legal Relations Committee of the California Hotel & Lodging Association and is an Advisory Board Member of the Cornell Institute for Hospitality Labor and Employment Relations.

Please visit http://www.mrllp.com/professionals-Dana-Kravetz.html for more information.

Mr. Kravetz can be contacted at 310-564-2670 or dkravetz@mrllp.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.