Mr. O'Day

Michael P. O'Day

Vice President, Wireless Networks

Corning Optical Communications

Mike O’Day is the vice president of the wireless market department at Corning Optical Communications, which is a sector within Corning Inc. that’s specialized in fiber and wireless solutions for communications networks. Since assuming this role in February 2015, O’Day has spent the past two years leading Corning’s wireless business unit. He is responsible for creating new markets and demand for the Corning® ONE™ wireless platform, an all-optical solution for enterprises’ cellular, Wi-Fi and Ethernet backhaul needs.

Mr. O’Day is a telecom industry veteran with over two decades of experience. He joined the Corning family in 1998 with Siecor, which later became Corning Cable Systems (CCS). He worked in both strategy and marketing organizations for CCS through 2003 and helped lead Corning’s entry into the Latin American cable and connectivity business. As a knowledgeable wireless leader, Mr. O’Day brings a keen understanding of the wireless market and the requirements to be successful in this business.

From 2004 to 2010, Mr. O’Day worked in CCS’s optical connectivity product line management organizations where he helped launch CCS’s fiber-to-the-home product lines in support of Verizon’s FiOS initiative. In 2010, O’Day became the program manager for Corning’s IDAS Wireless Program, culminating in the acquisition of MobileAccess in 2011. Following the acquisition, he served as chief of staff in the CCS technology organization.

Mr. O’Day received his undergraduate degree from the United States Military Academy at West Point, N.Y. in 1991 and his M.B.A. from Minnesota State University (Mankato) in 1998. He currently resides in the Dallas-Fort Worth area.

Please visit http://www.corning.com for more information.

Mr. O'Day can be contacted at 607-974-9000 or michael.oday@corning.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.