Mr. Ezra

Aron Ezra

CEO

OfferCraft

Aron Ezra is the successful founder of two tech companies, and has a track record of pushing clients and even entire industries toward new technologies. He is an active member of the Las Vegas and San Francisco innovation ecosystems, a Princeton-educated mentor to other entrepreneurs, a board member of many startups, and a prodigious generator of ideas. Aron has been named one of the Most Intriguing People in Las Vegas and one of the Top 10 Rising Business Leaders in the city.

Aron’s first company, MacroView Labs (where he was the founder and CEO), was one of the first mobile app development companies in the world. MacroView's apps were eventually used by millions of patrons at hundreds of businesses around the world. Aron and his team pioneered many techniques that are now industry standard, such as geofencing, contextual push notifications and in-app social games. MacroView was acquired in 2011 for eight figures by Bally Technologies, now Scientific Games.

Aron's next venture, OfferCraft, was inspired by a question: "What if we made the unpleasant parts of an organization more fun?" He wondered: What if we made it fun to stand in a checkout line? Or get a physical? Or open a marketing email? Or go to work? Would employees perform better? Would customers spend more?

So he hired a mix of top behavioral economists, psychologists, engineers and game developers. Then the team built software that could infuse playful game elements into marketing, HR, operations, finance — basically every department.

The results were remarkable. This seemingly simple KPI — enjoyability — has an immense impact on revenues, customer churn, employee turnover, and much more. Today Mr. Ezra is CEO of OfferCraft, and the company has clients in the US, Canada, South Africa and Australia.

Please visit htttp://www.OfferCraft.com for more information.

Mr. Ezra can be contacted at 310-403-3082 or aezra@offercraft.com

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.