Mr. Ezra

Aron Ezra

CEO

OfferCraft

Aron Ezra is the successful founder of two tech companies, and has a track record of pushing clients and even entire industries toward new technologies. He is an active member of the Las Vegas and San Francisco innovation ecosystems, a Princeton-educated mentor to other entrepreneurs, a board member of many startups, and a prodigious generator of ideas. Aron has been named one of the Most Intriguing People in Las Vegas and one of the Top 10 Rising Business Leaders in the city.

Aronís first company, MacroView Labs (where he was the founder and CEO), was one of the first mobile app development companies in the world. MacroView's apps were eventually used by millions of patrons at hundreds of businesses around the world. Aron and his team pioneered many techniques that are now industry standard, such as geofencing, contextual push notifications and in-app social games. MacroView was acquired in 2011 for eight figures by Bally Technologies, now Scientific Games.

Aron's next venture, OfferCraft, was inspired by a question: "What if we made the unpleasant parts of an organization more fun?" He wondered: What if we made it fun to stand in a checkout line? Or get a physical? Or open a marketing email? Or go to work? Would employees perform better? Would customers spend more?

So he hired a mix of top behavioral economists, psychologists, engineers and game developers. Then the team built software that could infuse playful game elements into marketing, HR, operations, finance ó basically every department.

The results were remarkable. This seemingly simple KPI ó enjoyability ó has an immense impact on revenues, customer churn, employee turnover, and much more. Today Mr. Ezra is CEO of OfferCraft, and the company has clients in the US, Canada, South Africa and Australia.

Please visit htttp://www.OfferCraft.com for more information.

Mr. Ezra can be contacted at 310-403-3082 or aezra@offercraft.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board Ė for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driverís seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.