Mr. Tacchino

Arthur Tacchino

Principal and Chief Innovation Officer

SyncStream Solutions

Arthur Tacchino is Principal and the Chief Innovation Officer at SyncStream Solutions, an ACA reporting and compliance company. SyncStream works with agents, brokers, accountants, human resource professionals, CPAs, financial planners, and benefits attorneys to help employers navigate and fulfill new healthcare requirements.

Mr. Tacchino is a leading expert in the country on the Affordable Care Act. He created SyncStream’s ACA Decision Support Tool, which enables employers to gather and input key individualized employer data and generate a customized analysis of the ACA's impact on their business, and leads development of SyncStream’s ACA Dashboard, ACA Reporting Essentials, and other solutions that help employers tackle the challenges of health care reform.

Prior to joining SyncStream, Mr. Tacchino spent three years at The American College of Financial Services in Bryn Mawr, Pa. where contributed to the creation of the Chartered Healthcare Consultant (ChHC) designation. As part of this work, Mr. Tacchino designed and taught two courses on the Affordable Care Act -“Essentials of Healthcare Reform” and “The Healthcare Consultant.”

Mr. Tacchino is a well-recognized speaker on the impacts of the Affordable Care Act and presents frequently to the National Association of Insurance and Financial Advisors (NAIFA), the National Association of Health Underwriters (NAHU), the Financial Planning Association (FPA), and other national organizations. In addition, he has been published in blind peer reviewed publications, such as the Journal for Financial Service Professionals and the Journal of Financial Planning.

Mr. Tacchino received his B.S. in economics from Susquehanna University and earned his J.D. from the Widener University School of Law.

Please visit http://www.sync-stream.com for more information.

Mr. Tacchino can be contacted at 877-291-9256 or infoabout@sync-stream.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.