Mr. Samuels, Esq.

David M. Samuels, Esq.

Senior Partner and Chair of the Hospitality Industry Group

Michelman & Robinson, LLP

David M. Samuels, Esq., a senior partner and Chair of the Hospitality Industry Group at Michelman & Robinson, LLP, a national law firm, provides legal counsel and guidance to hotels, resorts, and private clubs in a variety of matters. He is a recognized authority in every facet of litigation related to personal and catastrophic injury, as well as premises liability and administrative law. He has significant expertise across an array of hospitality industry issues, including: guest safety; privacy; ADA accessibility; hotel security; common carrier liability; and property losses. Over the past 25 years, Mr. Samuels has successfully tried, mediated and arbitrated numerous complex disputes on behalf of hospitality industry clients in Southern California and across the country.

Additionally, Mr. Samuels serves as Outside General Counsel to numerous hotel companies and regularly provides day-to-day guidance regarding hotel operations. He also assists numerous clients and hotel industry associations by providing operational training for management and staff.

Beyond his dedication to the hospitality industry, Mr. Samuels is routinely sought by excess insurance carriers to serve as “monitoring” counsel in high exposure/catastrophic injury cases. He also represents general contractors in personal injury matters in the construction industry, and counsels government agencies and municipalities in cases arising from alleged dangerous conditions of public property.

Mr. Samuels is regularly named to the list of Southern California Super Lawyers, and was honored as one of the Top Attorneys in Southern California by Super Lawyers Magazine. He is also recognized by Martindale-Hubbell as an AV (Preeminent) peer-rated attorney.

Please visit http://www.mrllp.com for more information.

Mr. Samuels, Esq. can be contacted at 310-564-2670 or dsamuels@mrllp.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.