Mr. Scovell

T. Dupree Scovell

Managing Partner and Chief Investment Officer

Woodbine Development Corporation

T. Dupree Scovell is the managing partner and chief investment officer at Woodbine Development Corporation, a full-service real estate company that specializes in hospitality. He got his start in the hotel business at the age of 16, working as a dishwasher at Hyatt Regency Dallas. Mr. Dupree joined Woodbine in 2011 to lead the company’s West Coast operations. Based out of the Los Angeles office, he is responsible for Woodbine’s acquisition platform and capital markets efforts as well as managing the Woodbine Hospitality Development and Investment fund, a private equity entity dedicated to the acquisition and development of upscale select-service hotels and lifestyle destinations throughout the United States.

Prior to joining Woodbine, Mr. Dupree spent five years working for Trammell Crow Company in Dallas, where he focused on retail and mixed-use development projects. He was named by the National Real Estate Forum as one of “Tomorrow's Newsmakers” and by the Dallas Business Journal “40 Under 40,” which spotlights local executives for their professional and civic contributions to the local community. Early in his career, he was recognized by Dallas CEO magazine as one of the “Top 30 Real Estate Professionals Under 30.”

Mr. Dupree graduated with four undergraduate bachelor degrees from Texas Tech University and earned two masters degrees from Stanford, including a M.Ed. from the Stanford Graduate School of Education and an MBA from the Stanford Graduate School of Business. Beyond real estate and hospitality, his passions include supporting public education and providing opportunities for underprivileged high school graduates to attend college through the Scovell Scholarship Foundation.

Please visit http://www.woodbinedevelopment.com for more information.

Mr. Scovell can be contacted at 214-855-6000 or dscovell@woodbinedevelopment.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.