Mr. Scovell

T. Dupree Scovell

Managing Partner and Chief Investment Officer

Woodbine Development Corporation

T. Dupree Scovell is the managing partner and chief investment officer at Woodbine Development Corporation, a full-service real estate company that specializes in hospitality. He got his start in the hotel business at the age of 16, working as a dishwasher at Hyatt Regency Dallas. Mr. Dupree joined Woodbine in 2011 to lead the company’s West Coast operations. Based out of the Los Angeles office, he is responsible for Woodbine’s acquisition platform and capital markets efforts as well as managing the Woodbine Hospitality Development and Investment fund, a private equity entity dedicated to the acquisition and development of upscale select-service hotels and lifestyle destinations throughout the United States.

Prior to joining Woodbine, Mr. Dupree spent five years working for Trammell Crow Company in Dallas, where he focused on retail and mixed-use development projects. He was named by the National Real Estate Forum as one of “Tomorrow's Newsmakers” and by the Dallas Business Journal “40 Under 40,” which spotlights local executives for their professional and civic contributions to the local community. Early in his career, he was recognized by Dallas CEO magazine as one of the “Top 30 Real Estate Professionals Under 30.”

Mr. Dupree graduated with four undergraduate bachelor degrees from Texas Tech University and earned two masters degrees from Stanford, including a M.Ed. from the Stanford Graduate School of Education and an MBA from the Stanford Graduate School of Business. Beyond real estate and hospitality, his passions include supporting public education and providing opportunities for underprivileged high school graduates to attend college through the Scovell Scholarship Foundation.

Please visit http://www.woodbinedevelopment.com for more information.

Mr. Scovell can be contacted at 214-855-6000 or dscovell@woodbinedevelopment.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.