Mr. Schanfarber

EJ Schanfarber

President & Chief Executive Officer

Alliance Hospitality

As President and Chief Executive Officer of Alliance Hospitality, EJ Schanfarber is directly responsible for day-to-day supervision of Alliance Hospitality’s third-party hotel management assignments. Additionally, Mr. Schanfarber directs Alliance Hospitality’s executive staff, including in the areas of financing, revenue management, human resources and corporate sales.

Mr. Schanfarber works closely with Alliance Hospitality Chairman Rolf Tweeten in the areas of strategic growth planning, brand relationships, acquisitions and investor relations. Working with Tweeten, Mr. Schanfarber has helped forge Alliance Hospitality’s operating philosophy of managing hospitality assets “from the perspective of ownership,” aligning with their strategic goals and objectives.

With more than thirty years of experience in the hospitality industry, Mr. Schanfarber is known for his management and people skills, as well as his keen understanding of market segments, operations in resort-driven locales and consumer trends.

Mr. Schanfarber has excellent experience working with all classes of lodging property types, including select service, full service, and destination resorts with a focus on luxury and lifestyle assets. In these assignments, Mr. Schanfarber has worked with all major hotel brands, including Marriott, Hilton, IHG, Starwood, Choice, Wyndham, and Carlson Hotels & Resorts.

Mr. Schanfarber’s development experience includes award winning ground-up projects in the Caribbean. Mr. Schanfarber is also respected as an industry leader in the areas of sustainable development and eco-friendly operating initiatives.

A native of Cleveland, Ohio, Mr. Schanfarber began his career in the hotel industry with Hyatt Hotels & Resorts in 1981. He has also served as Executive Officer for Divi Resorts Group, a premier developer and operator of destination resorts in the Caribbean and has held senior management positions with Remington Hotels, Extended Stay America, Omni Hotels & Resorts, and Durango Mountain Resort.

Please visit http://www.alliancehospitality.com for more information.

Mr. Schanfarber can be contacted at 919-791-1801 or ejschanfarber@alliancehospitality.com

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.