Mr. Hess

John Hess

Director of Sales and Marketing

Omni Bedford Springs Resort

John Hess is a talented sales professional with extensive experience in leading a multitude of resorts along the east coast of the United States. Mr. Hess joins Omni Bedford Springs Resort as director of sales and marketing. In this role, he is tasked with overseeing the resort sales team and developing innovative strategies to increase revenues and drive business, with a focus on group clientele. Mr. Hess arrived from nearby Seven Springs Mountain Resort, where he was the director of sales for the past five years. In years prior, he held key sales management positions at properties in the mid-Atlantic, including director of sales at Snowshoe Mountain Ski Resort in Snowshoe, W.Va.; general manager / director of sales at Mariners Landing Resort and Conference Center in Huddleston, Va.; and director of sales at Wintergreen Resort in the Blue Ridge Mountains of Virginia.

Mr. Hess made his debut in hospitality sales in 2002 as the corporate sales manager of Omni Richmond Hotel in Richmond, Va. He earned a Bachelor of Arts in mass communications from St. Andrews Presbyterian College in Laurinburg, N.C., He also holds a master’s degree in business administration from the University of Richmond. Mr. Hess is committed to staying active and involved in industry and community affairs. Mr. Hess has previously served as mayor of the Rockwood Borough in Pennsylvania from 2013 to 2015, as well as a member of the Pennsylvania Association of Travel and Tourism Board from 2014 to 2015.

Please visit http://www.omnihotels.com for more information.

Mr. Hess can be contacted at 814-623-8100 or jhess@omnihotels.com

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.