Mr. Hess

John Hess

Director of Sales and Marketing

Omni Bedford Springs Resort

John Hess is a talented sales professional with extensive experience in leading a multitude of resorts along the east coast of the United States. Mr. Hess joins Omni Bedford Springs Resort as director of sales and marketing. In this role, he is tasked with overseeing the resort sales team and developing innovative strategies to increase revenues and drive business, with a focus on group clientele. Mr. Hess arrived from nearby Seven Springs Mountain Resort, where he was the director of sales for the past five years. In years prior, he held key sales management positions at properties in the mid-Atlantic, including director of sales at Snowshoe Mountain Ski Resort in Snowshoe, W.Va.; general manager / director of sales at Mariners Landing Resort and Conference Center in Huddleston, Va.; and director of sales at Wintergreen Resort in the Blue Ridge Mountains of Virginia.

Mr. Hess made his debut in hospitality sales in 2002 as the corporate sales manager of Omni Richmond Hotel in Richmond, Va. He earned a Bachelor of Arts in mass communications from St. Andrews Presbyterian College in Laurinburg, N.C., He also holds a master’s degree in business administration from the University of Richmond. Mr. Hess is committed to staying active and involved in industry and community affairs. Mr. Hess has previously served as mayor of the Rockwood Borough in Pennsylvania from 2013 to 2015, as well as a member of the Pennsylvania Association of Travel and Tourism Board from 2014 to 2015.

Please visit http://www.omnihotels.com for more information.

Mr. Hess can be contacted at 814-623-8100 or jhess@omnihotels.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.