Mr. Martin

Ken Martin

Hospitality Expert

DLR Group

Ken Martin, Hospitality Expert with DLR Group, draws on his 25 year experience in design, planning, and management to provide leadership on a wide range of complex large scale hotel projects. Mr. Martin combines his passion for design and his collaborative style and approach to ensure that all user groups and members of the project team, beginning with the owner’s representatives, will have input on the total facility design and functionality. He enjoys integrating changing technologies and guest travel trends into projects to stay on the edge of hospitality innovation. His passion and focus to deliver the best guest experience has led him to be successful in developing numerous world-class memorable experiences to owners, developers, brands and guests to bring new hospitality venues to communities across the country.

Mr. Martin is DLR Group's national hospitality design expert. In this role he is a frequent traveler, which he parlays into research for his next hotel design. This opportunity to be the end user has helped shape Mr. Martin's definition of the definitive guest experience. Mr. Martin has worked with municipalities, owners, hotel flags and development groups to bring new hospitality venues to communities across the country. He ensures all user groups have input on the facility design and functionality.

Mr. Martin led the planning and design of the Overland Park Convention Center and Sheraton Hotel, an award-winning facility that has earned both regional and national recognition for its design excellence and continues to be a staple of revenue generation for this suburban community. His projects include the Tucson Hotel and Convention Center design, HYATT House in San Jose, and the Overton Hotel & Conference Center in Lubbock, Texas.

Please visit http://www.dlrgroup.com for more information.

Mr. Martin can be contacted at 913-897-7811 or kmartin@dlrgroup.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.