Ms. Miller

Pat Miller

Managing Principal and Hospitality Practice Leader

LEO A DALY

Pat Miller is Managing Principal and Hospitality Practice Leader for LEO A DALY, an internationally renowned architecture, engineering, planning and interiors firm.

With 30 years of experience, Ms. Miller’s expertise goes beyond basic design to touch every part of the hospitality industry. She has the rare ability help developers, REITs, and hotel companies develop innovative solutions to their needs for financing, teaming and problem solving. She is able to bring together a vast network of individuals and consultants to coordinate the varied, and sometimes complex, requirements of her clients. She is well known and trusted within the industry as a valued resource and confidant in the creation of solutions for hospitality opportunities.

Under her guidance, LEO A DALY is consistently ranked by magazines such as Hotel Business and Interior Design as one of the top leaders in hospitality design. She is a sought-after speaker at various industry investment conferences and tradeshows and is willing to share her knowledge and skills with others. As a result, she was awarded the Network of Executive Women in Hospitality Joyce L. Johnson Award of Excellence in the hospitality industry in 1998. Ms. Miller has also been recognized with several ASID DesignOvation awards. In 2006 she was awarded First Place Hospitality for interior design at Hotel du Pont in Wilmington, Delaware.

Ms. Miller holds and Associate of Science degree from Harcum College. Ms. Miller is affiliated with the Network of Executive Women in Hospitality (NEWH), the Society of Marketing Professional Services (SMPS) and the Urban Land Institute (ULI).

Please visit http://www.leoadaly.com for more information.

Ms. Miller can be contacted at 214-526-1144 or pmiller@leoadaly.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.