Ms. Vélez-Couto

Maite Vélez-Couto

Vice President

rbb Communications

Maite Vélez-Couto, a Vice President at rbb Communications, brings a broad range of media relations, consumer product marketing and branding experience to the firm. Throughout her career, she has handled integrated communications campaigns for a wide variety of consumer clients – from travel and food and beverage to fashion and entertainment brands including, but not limited to AMResorts, Hampton by Hilton, Hilton Garden Inn by Hilton, Norwegian Cruise Line, Vlasic pickles, Mrs. Butterworth’s syrup, Starbucks Coffee Company, and Feld Entertainment.

Ms. Vélez-Couto has vast knowledge of regional and national media, community relations and special events. She currently focuses on rbb’s hospitality and food and beverage clients, managing multiple award-winning programs including recipients of PRSA’s “Silver Anvil,” Holmes Report’s “Gold SABRE”, and HSMAI’s Adrian Awards. Her experience also includes supporting clients’ efforts in Mexico, Colombia, the Caribbean and Spain.

Ms. Vélez-Couto graduated from the University of Miami with a bachelor’s degree in Spanish Literature and an associate degree in architecture, and from Florida International University with a bachelor’s degree in Humanities and post graduate studies in Spanish Language Journalism. She currently resides in Coral Gables.

Ms. Vélez-Couto can be contacted at 305-783-3140 or maite.velez-couto@rbbcommunications.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.