Ms. Vélez-Couto

Maite Vélez-Couto

Vice President

rbb Communications

Maite Vélez-Couto, a Vice President at rbb Communications, brings a broad range of media relations, consumer product marketing and branding experience to the firm. Throughout her career, she has handled integrated communications campaigns for a wide variety of consumer clients – from travel and food and beverage to fashion and entertainment brands including, but not limited to AMResorts, Hampton by Hilton, Hilton Garden Inn by Hilton, Norwegian Cruise Line, Vlasic pickles, Mrs. Butterworth’s syrup, Starbucks Coffee Company, and Feld Entertainment.

Ms. Vélez-Couto has vast knowledge of regional and national media, community relations and special events. She currently focuses on rbb’s hospitality and food and beverage clients, managing multiple award-winning programs including recipients of PRSA’s “Silver Anvil,” Holmes Report’s “Gold SABRE”, and HSMAI’s Adrian Awards. Her experience also includes supporting clients’ efforts in Mexico, Colombia, the Caribbean and Spain.

Ms. Vélez-Couto graduated from the University of Miami with a bachelor’s degree in Spanish Literature and an associate degree in architecture, and from Florida International University with a bachelor’s degree in Humanities and post graduate studies in Spanish Language Journalism. She currently resides in Coral Gables.

Ms. Vélez-Couto can be contacted at 305-783-3140 or maite.velez-couto@rbbcommunications.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.