Mr. Van Wees

Hans Van Wees

General Manager

Hotel Vermont

Hans Van Wees is General Manager of Hotel Vermont. Appointed in December 2012, he is responsible for managing the contemporary, LEED-certified address located in the heart of Burlington, overseeing all operations including sales and marketing and food and beverage.

A seasoned hospitality professional with extensive hotel experience in the Green Mountain State, Mr. Van Wees arrived at Hotel Vermont following senior leadership roles at hotels across New England, Europe and the Caribbean. Trained as an officer in the Dutch army, he launched his career in the Netherlands with Sonesta International Hotels and Resorts before transferring to Bermuda to take up various senior management positions at the 400-room Sonesta Beach Resort and Spa. Mr. Van Wees then moved to the U.S. as General Manager of the Trapp Family Lodge in Stowe, Vermont. He also provided consulting services to a variety of businesses throughout New England, including Jay Peak Resort in Jay, Vermont, where he led the opening of the boutique Tram Haus Lodge – a key component of the resort’s $200 million expansion.

Along with his hotel management expertise, Mr. Van Wees is a passionate advocate of sustainable development and operating practices in the hospitality industry. He has spoken on the subject at industry conferences and served as chairman of the Vermont Hospitality Council. He is also actively involved in hospitality education in Vermont, most recently as an adjunct professor at the Business Department of Johnson State College.

Born and raised in the Netherlands, Mr. Van Wees studied Hospitality Management at the School for Hospitality Management in The Hague and earned an MBA from the Kellogg School of Management at Northwestern University. He is fluent in English and Dutch and also speaks German and French. Mr. Van Wees, his wife, Karen, and their son live in Burlington where they enjoy sailing on Lake Champlain as well as biking, hiking and cross-country skiing surrounded by the beauty of Vermont.

Please visit http://www.hotelvt.com for more information.

Mr. Van Wees can be contacted at 802-651-0080 or talktous@hotelvt.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.