Mr. Van Wees

Hans Van Wees

General Manager

Hotel Vermont

Hans Van Wees is General Manager of Hotel Vermont. Appointed in December 2012, he is responsible for managing the contemporary, LEED-certified address located in the heart of Burlington, overseeing all operations including sales and marketing and food and beverage.

A seasoned hospitality professional with extensive hotel experience in the Green Mountain State, Mr. Van Wees arrived at Hotel Vermont following senior leadership roles at hotels across New England, Europe and the Caribbean. Trained as an officer in the Dutch army, he launched his career in the Netherlands with Sonesta International Hotels and Resorts before transferring to Bermuda to take up various senior management positions at the 400-room Sonesta Beach Resort and Spa. Mr. Van Wees then moved to the U.S. as General Manager of the Trapp Family Lodge in Stowe, Vermont. He also provided consulting services to a variety of businesses throughout New England, including Jay Peak Resort in Jay, Vermont, where he led the opening of the boutique Tram Haus Lodge – a key component of the resort’s $200 million expansion.

Along with his hotel management expertise, Mr. Van Wees is a passionate advocate of sustainable development and operating practices in the hospitality industry. He has spoken on the subject at industry conferences and served as chairman of the Vermont Hospitality Council. He is also actively involved in hospitality education in Vermont, most recently as an adjunct professor at the Business Department of Johnson State College.

Born and raised in the Netherlands, Mr. Van Wees studied Hospitality Management at the School for Hospitality Management in The Hague and earned an MBA from the Kellogg School of Management at Northwestern University. He is fluent in English and Dutch and also speaks German and French. Mr. Van Wees, his wife, Karen, and their son live in Burlington where they enjoy sailing on Lake Champlain as well as biking, hiking and cross-country skiing surrounded by the beauty of Vermont.

Please visit http://www.hotelvt.com for more information.

Mr. Van Wees can be contacted at 802-651-0080 or talktous@hotelvt.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.