Mr. Hartwright

Nick Hartwright

Co-Founder

Mill and Company Project

Nick Hartwright is one of London's leading social entrepreneurs. He is a huge supporter of the arts and culture-based projects, and wants to make them accessible to all. In the first instance he is a place-maker and has been, and is, involved in a number of exciting regeneration projects in the capital that are ultimately making people's lives, and communities, better.

His projects are about regeneration not gentrification, and all of Mr. Hartwright's spaces are sustainable, deliverable and affordable. He takes on derelict buildings, places that might be crumbling, and works with local authorities to restore them, give them a new lease of life and make them focal points in local and creative communities. Mr. Hartwright's is committed to making London's art scene flourish, and is incredibly supportive of creative minds. To this end, he recently opened Green Rooms, the UK’s first arts-led independent social enterprise hotel. Situated on Station Road in Wood Green, it is already changing the shape and face of the area.

Mr. Hartwirght is co-founder of The Mill Co. Project, a social enterprise that provides work and project spaces at extremely competitive rates for artists and small creative companies. Tenants are provided with a space to work in, performance areas and stages to put on shows or exhibitions by night, a network of other artists to collaborate with, a creative agency they can work with, and a store where they can sell their products. Under Nick's stewardship the The Mill Co. Project has grown incredibly quickly. Starting in 2010, it now operates nearly 100,000 square foot of workspace, theatre space, cafes, bars and restaurants across London, and supports over 100 SMEs.

Mr. Hartwright can be contacted at

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.