Mr. Suomi

Michael Suomi

Principal and Vice President Interior Design

Stonehill & Taylor

Michael Suomi is Principal and VP of Interior Design at Stonehill & Taylor where he leads the firm’s interior design practice.

Mr. Suomi has an extensive background in creating unique and high-profile hospitality projects for a long list of clients including Hilton, Hyatt, Marriott, and Disney, as well as a number of independent hotel brands. His approach to design is based on the idea of developing a strong narrative for each project based on its distinct characteristics such as its history, location, and cultural significance. His design vision ensures that a close link to the concept is maintained from initial programming and planning, all the way to the smallest executional detail.

Mr. Suomi leads in the area of social sustainability in design, championing the use of design’s purchasing power to create jobs and lift economies. His work for hotels and restaurants has been recognized through various industry awards including the HD Awards and Boutique Design Awards.

Mr. Suomi is the co-founder of Futuregreen Hospitality Forum in partnership with Interior Design Magazine, which brings together hotel brands, designers and manufacturers every year to determine and implement actionable steps for positive impact in the near future. He also serves on the Advisory Board of Radical Innovation, an annual competition that challenges the hotel industry by seeking new ideas in design and operations.

His prior executive experience includes: Rockwell Group - Senior Associate, Studio Design Director; Jordan Mozer and Associates - Director of Architecture; MacEwen + Mr. Suomi - President, Director of Design.

Please visit http://www.stonehilltaylor.com for more information.

Mr. Suomi can be contacted at 212-226-8898 or email@stonehilltaylor.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.