Mr. Vandevender

Jim Vandevender

Chief Marketing Officer

Knowland

Jim Vandevender is Chief Marketing Officer at Knowland. Mr. Vandevender joined Knowland in 2012. He has supported various departments within the company including data and research and has been actively involved in supporting the development team in the redevelopment of Knowland’s Insight tool and in the creation of the new Market Analytics tool. He works closely with the sales department in the areas of training and developing customer relationship skills. Currently, Mr. Vandevender manages Knowland’s marketing department, including all aspects of social media, new product launches, and supporting all processes for creating, communicating, and delivering Knowland products to customers.

Mr. Vandevender is an award-winning hotel industry veteran, having spent more than 20 years in various sales positions within Hilton Hotels and Resorts, Hyatt Hotels and Resorts, and Le Meridien Hotels and Resorts. Among the properties where he worked was New York’s Waldorf Astoria, where he began as a Senior Sales Manager.

He has been awarded AICPA’s Supplier of the Year Award given to the National Account Manager providing the highest level of service to AICPA’s meeting planning division.

Before coming to Knowland, Mr. Vandevender held the position of Vice President of Training and Development for ConferenceDirect for 7 years, where he managed one of the company’s largest Strategic Meeting Management accounts and was the Team Leader for CD’s largest team of sales associates. In addition to these duties , Mr. Vandevender was responsible for training all of ConferenceDirect’s associates. He was awarded ConferenceDirect’s “Hero of the Year Award” for three consecutive years for being the person making the most impact on ConferenceDirect associates. Mr. Vandevender also worked on the Microsoft account . He also was the recipient of the Hilton Achievement Award for ConferencDirect Team Microsoft for his work.

In 2015, Mr. Vandevender was appointed to HSMAI’s Sales Advisory Board. He has been a featured speaker at many HSMAI conferences and events including the 2016 Hotel Management Company Roundtable. He will be a panel speaker at the 2016 STR Data Conference in Nashville.

Mr. Vandevender is also a proud Member of Skål International, Washington - a professional organization of tourism leaders around the world, promoting global tourism and the only international group uniting all branches of the travel and tourism industry.

Mr. Vandevender has a large presence on LinkedIn with almost 12,000 Followers who receive his weekly blogs on trend and industry developments within the hotel industry. He has been featured in various hotel and meetings trade publications.

Please visit http://www.knowland.com for more information.

Mr. Vandevender can be contacted at 202-351-1552 or jvandevender@knowland.com

Coming Up In The March Online Hotel Business Review




Feature Focus
Human Resources: Inspiring a Journey of Success
In an increasingly competitive environment where hotels are competing to attract, and more importantly, to keep top talent, Human Resource managers are realizing the need to focus on improving their Employee Experience. Smart managers are embracing the idea of Employee Wellness which translates into a system of physical, mental, emotional, and purposeful well-being. Some organizations are even providing free counseling for their employees and their dependents. The goal is to nurture, support and engage with their employees in a way that increases productivity, improves customer service, enhances loyalty, and creates a more harmonious work environment for all. Along with this development is the need for more effective, ongoing training. Many HR managers rely on external training firms for this, but there is a growing trend which taps the experience and expertise that already exists within the organization. For example, younger employees likely have greater knowledge of social media which an older generation might struggle with. Harnessing this peer-to-peer learning can be an efficient and cost effective way of increasing skills, and as a result, the knowledge transferred is likely to be more acceptable and relevant. Finally, HR managers need to foster an environment that empowers people and taps into their full potential, inspiring a personal journey of success. The March Hotel Business Review will take a look at some of the strategies and techniques that human resource directors are currently developing in order to achieve success.