Mr. Vandevender

Jim Vandevender

Chief Marketing Officer

Knowland

Jim Vandevender is Chief Marketing Officer at Knowland. Mr. Vandevender joined Knowland in 2012. He has supported various departments within the company including data and research and has been actively involved in supporting the development team in the redevelopment of Knowland’s Insight tool and in the creation of the new Market Analytics tool. He works closely with the sales department in the areas of training and developing customer relationship skills. Currently, Mr. Vandevender manages Knowland’s marketing department, including all aspects of social media, new product launches, and supporting all processes for creating, communicating, and delivering Knowland products to customers.

Mr. Vandevender is an award-winning hotel industry veteran, having spent more than 20 years in various sales positions within Hilton Hotels and Resorts, Hyatt Hotels and Resorts, and Le Meridien Hotels and Resorts. Among the properties where he worked was New York’s Waldorf Astoria, where he began as a Senior Sales Manager.

He has been awarded AICPA’s Supplier of the Year Award given to the National Account Manager providing the highest level of service to AICPA’s meeting planning division.

Before coming to Knowland, Mr. Vandevender held the position of Vice President of Training and Development for ConferenceDirect for 7 years, where he managed one of the company’s largest Strategic Meeting Management accounts and was the Team Leader for CD’s largest team of sales associates. In addition to these duties , Mr. Vandevender was responsible for training all of ConferenceDirect’s associates. He was awarded ConferenceDirect’s “Hero of the Year Award” for three consecutive years for being the person making the most impact on ConferenceDirect associates. Mr. Vandevender also worked on the Microsoft account . He also was the recipient of the Hilton Achievement Award for ConferencDirect Team Microsoft for his work.

In 2015, Mr. Vandevender was appointed to HSMAI’s Sales Advisory Board. He has been a featured speaker at many HSMAI conferences and events including the 2016 Hotel Management Company Roundtable. He will be a panel speaker at the 2016 STR Data Conference in Nashville.

Mr. Vandevender is also a proud Member of Skål International, Washington - a professional organization of tourism leaders around the world, promoting global tourism and the only international group uniting all branches of the travel and tourism industry.

Mr. Vandevender has a large presence on LinkedIn with almost 12,000 Followers who receive his weekly blogs on trend and industry developments within the hotel industry. He has been featured in various hotel and meetings trade publications.

Please visit http://www.knowland.com for more information.

Mr. Vandevender can be contacted at 202-351-1552 or jvandevender@knowland.com

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.