Mr. Davis

Mark Davis

General Manager

Hilton Los Angeles Universal City

As President/CEO of Hillcrest Real Estate LLC, Mark Davis demonstrates the continuing success of re-positioning excellence. Mr. Davis joined the company from a global search in January 2012 as General Manager of the companies Hilton Los Angeles Universal City hotel, owned more than 26 years by the same investment group to replace his retiring predecessor of 22 years. At his 3.5 Year anniversary with Hillcrest Real Estate LLC, he was promoted to President/CEO responsible for global hotel expansion, development, operations and acquisitions. In the soon to be 5 years, Mr. Davis has successfully implemented skilled re-positioning strategy achieving 386% Growth in Income Before Tax with 56% growth in Revenue. He credits this high degree of performance from the diverse experience gathered over the past 20 years of diverse markets and economic cycles learning and implementing the disciplines and best practices that maximize Profit. The past 20+ progressive year career in Executive Leadership for Full Service Hotels Mr. Davis has represented a diversity of brands, management companies and markets.

He describes his success as an evolution of necessity to survive in the complexity and emotion of management companies and owners who expect exceptional results regardless of the market and cycle. He has learned that every product and every market in every cycle has a sweet spot to discover that are missed by many management companies, brands and even seasoned operational Vice Presidents. Mr. Davis explains this phenomenon as delusional expectation while ignoring the reality of the obvious. He has shown a propensity of consistent results following a number of failed executive leaders and philosophies that left untapped opportunity present all along yet undiscovered. Once the learned discipline of full re-positioning strategy was implemented the results followed and assets matured to expectation and market leading results.

Prior to joining Hillcrest Real Estate LLC, Mr. Davis enjoyed a fruitful past of diverse management company assignments coast to coast for challenged assets, well known for his expertise in re-positioning skill. There is a long track record of consistent repeated results exceeding market trend performance regardless of brand, market or cycle, many times with no significant product improvement from owners.

Mr. Davis has received recognition and distinguished honors such as Restaurateur of the Year, Best EBITDA Performance of Mature Properties and Doubletree Crystal Cookie Award. Additionally, RevPAR penetration ranking has improved from last or average to first in many cases, however, RevPAR ranking has always improved by a minimum of 1 to 2 positions adding real marketable property appraised value.

Please visit http://www.hiltonuniversal.com for more information.

Mr. Davis can be contacted at 818-509-2013 or mdavis@hiltonuniversal.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.