Mr. MacDougall

Jesse MacDougall

Creative Director of Strategy and Brand Development

ICRAVE

As the Creative Director of Strategy and Brand Development at innovation and design studio ICRAVE, Jesse MacDougall has provided creative vision and leadership for projects of all shapes and sizes including building up boutique brands like The Little Beet in New York. He has created roll-out brands for public companies like Hilton and STK. He has also been the driving force behind comprehensive hotel projects like the Sir A’DAM hotel in Amsterdam opening in 2016. Mr. MacDougall has also been responsible for reinventing cancer care delivery for Memorial Sloane Kettering’s new patient facilities in NYC.

Recently, Mr. MacDougall has been working to master plan new neighborhood developments in Miami and Washington, D.C. His team is also working with one of the world’s leading food management companies to identify shifts in higher education and reimagine college campuses for the class of 2030.

Previously he was Senior Design at Puccini Group where he led the branding and design of notable hospitality projects. Some of these include the renovation of The Georgian Terrace a historic hotel, restaurant, and residential tower in Midtown Atlanta. Prior to Puccini, he managed store planning and design at global luxury jewelry brand David Yurman. At David Yurman he managed the design and execution of over 100 in-store boutiques, 10 flagship stores, and a handful of multi-million dollar exhibition projects around the world. An expert in strategy, hospitality and experience design, Mr. MacDougall has been interviewed by Wallpaper* and Sleeper Magazine, and has spoken on many Hotel Business and Hospitality Design panels.

Please visit http://www.icrave.com for more information.

Mr. MacDougall can be contacted at 212-929-5657 or jesse@icrave.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.