Mr. MacDougall

Jesse MacDougall

Creative Director of Strategy and Brand Development

ICRAVE

As the Creative Director of Strategy and Brand Development at innovation and design studio ICRAVE, Jesse MacDougall has provided creative vision and leadership for projects of all shapes and sizes including building up boutique brands like The Little Beet in New York. He has created roll-out brands for public companies like Hilton and STK. He has also been the driving force behind comprehensive hotel projects like the Sir A’DAM hotel in Amsterdam opening in 2016. Mr. MacDougall has also been responsible for reinventing cancer care delivery for Memorial Sloane Kettering’s new patient facilities in NYC.

Recently, Mr. MacDougall has been working to master plan new neighborhood developments in Miami and Washington, D.C. His team is also working with one of the world’s leading food management companies to identify shifts in higher education and reimagine college campuses for the class of 2030.

Previously he was Senior Design at Puccini Group where he led the branding and design of notable hospitality projects. Some of these include the renovation of The Georgian Terrace a historic hotel, restaurant, and residential tower in Midtown Atlanta. Prior to Puccini, he managed store planning and design at global luxury jewelry brand David Yurman. At David Yurman he managed the design and execution of over 100 in-store boutiques, 10 flagship stores, and a handful of multi-million dollar exhibition projects around the world. An expert in strategy, hospitality and experience design, Mr. MacDougall has been interviewed by Wallpaper* and Sleeper Magazine, and has spoken on many Hotel Business and Hospitality Design panels.

Please visit http://www.icrave.com for more information.

Mr. MacDougall can be contacted at 212-929-5657 or jesse@icrave.com

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.