Ms. Curtis

Nina Curtis

Founder & President

The Nile Institute

Nina Curtis is the founder and president of the Nile Institute, 'A Source Vit'al', located in West Hollywood, California. The Nile Institute is dedicated to offering exceptional wellness services, the finest in quality personal care products and information that is relevant for its clients to make responsible choices about their individual wellness, beauty and personal care needs.

Motivating, dynamic, and inspirational all describe Nina Curtis' interaction with audiences during seminars, lectures, workshops and keynote speeches. Ms. Curtis' enthusiasm and sincere desire to move her audience to action, has captured the attention of many corporations looking for leadership and consulting in the areas of corporate communications, sales force and technical training.

Known as the "Esthetician's, Esthetician", Ms. Curtis has a twenty-plus year history in the professional skin care industry, where she is respected as an innovative skin care specialist, educator, lecturer and businesswoman. Originally licensed as a cosmetologist, Ms. Curtis has obtained certification in Aromatherapy, Reflexology, Acupressure, Micro Current, Reiki and Color Light Therapy. Ms. Curtis has trained throughout the United States, France, Germany, Australia and England. She received her Bachelor degree of Science in Management and her MBA from Pepperdine University and is also a graduate of the Lynwood Business Institute.

Recognized as a trailblazer, Curtis has served as a volunteer member of the Barbering and Cosmetology Advisory Council and as Director of Education for Aesthetics International Association. Through her work with many of the cosmetics' industry heavy-hitters, she has been instrumental in the development and execution of training modules and programs for salons and spas. Ms. Curtis continues to travel internationally to heighten the standards of the professional skin care industry.

Ms. Curtis has received five "Teacher of the Year" awards from the Fashion Institute of Merchandising and Design, located in Los Angeles, California, which inducted her into the Hall of Fame. In 2002 Ms. Curtis received the coveted 'Distinguished Alumna Award' from Pepperdine University for her outstanding accomplishments in serving humankind through the humane pursuits of business, for participating in building a stronger university and for her personal character as an example to all of the university's students, alumni and faculty.

Ms. Curtis has been a volunteer for the American Cancer Society's Look Good, Feel Better program that provides skin care and cosmetic seminars for cancer survivors. Ms. Curtis has also reached out to the future business community as a volunteer speaker and valued mentor for the Academy of Business Leadership program located on several Southern California college campuses. Ms. Curtis currently serves on the UC Irvine Spa & Hospitality Management advisory board.

Ms. Curtis can be contacted at 310-275-6453 or curtiscomm@earthlink.net

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.