Ms. Shallcross

Juliana Shallcross

Founder

Trips and Giggles

Juliana Shallcross was previously the managing editor and founder of HotelChatter, Jaunted, and VegasChatter, a trio of daily websites owned by Condé Nast which chronicled the travel industry. Recently, she’s been keeping tabs on the hospitality industry for several publications including Condé Nast Traveler, Frommers.com, and Tnooz.com. She’s also creating daily website content for LE Miami, a contemporary travel collective which highlights global trends and shifts in high-end travel.

With more than 10 years of reporting and writing experience related to hotels and travel, Ms. Shallcross has contributed her insights to several other travel publications including the New York Times, Wall Street Journal, Miami Herald, Inc., CNN, BBC, and National Geographic Traveler. Additionally, Ms. Shallcross has appeared on the Condé Nast Traveler Snapchat channel, which is proving to be a fun and engaging way to show off new hotels and dynamic cities.

Recognizing the surge in family travel, Ms. Shallcross created her own family travel site, Trips + Giggles, in 2013 which details travel tips, ideas, and inspiration for parents. The site also includes a useful babysitter directory for parents in need of a night off while on vacation. This directory lists babysitting agencies in more than 20 cities, all of which are licensed and certified. The directory was featured in the March 2015 issue of Redbook Magazine.

A native of New Jersey, Ms. Shallcross relocated to Los Angeles in 2002 after two years in New York as a creative marketing coordinator for Random House. She earned a Master’s degree in Journalism from the University of Southern California in 2004. She’s still based in Los Angeles and when not traveling, writing, or editing, she’s out exploring her hometown.

Please visit http://www.tripsandgiggles.com for more information.

Ms. Shallcross can be contacted at 310-721-7356 or lovetrips&giggles@gmail.com

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.