Mr. Verrier

Bob Verrier

Managing Partner

The Architectural Team, Inc.

An exemplary leader in historic preservation and adaptive reuse, Bob Verrier has designed 50+ award-winning historic buildings throughout his career. His work has been a hallmark of The Architectural Team's practice since its inception in 1971. Under Mr. Verrier’s direction, the firm has built a foundation of 'lifetime' clients, enabling it to expand from four employees to more than 90. A graduate of the Boston Architectural College, he is registered to practice architecture in 27 states.

As managing partner of The Architectural Team, Mr. Verrier has been instrumental in the preservation of hundreds of historic structures including but not limited to Walter Baker Chocolate Factory, Boott Mills, Livingston School, Counting House Lofts and Building 114. His expertise is sought-out in areas beyond traditional design services, particularly real estate development, where he is revered for his strategic and creative approach to developing underutilized assets, revitalizing communities and waterfronts through innovative reuse. He also has a keen understanding of urban development and agency financing programs.

Preserving the architectural heritage of distinct architectural regions throughout the U.S. has been the foundation of Mr. Verrier's career. He believes historic buildings are of too great importance to our identity and national diversity to be considered disposable. In 1988, Mr. Verrier was personally honored by President Ronald Reagan with a National Historic Preservation Award for the preservation and adaptive reuse of the Baker Chocolate Factory complex. The range of his work and unparalleled depth of experience in historic preservation earned him elevation to Fellowship in the American Institute of Architects in 2012.

Please visit http://www.architecturalteam.com for more information.

Mr. Verrier can be contacted at 617-889-4402 or bverrier@architecturalteam.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.