Mr. Verrier

Bob Verrier

Managing Partner

The Architectural Team, Inc.

An exemplary leader in historic preservation and adaptive reuse, Bob Verrier has designed 50+ award-winning historic buildings throughout his career. His work has been a hallmark of The Architectural Team's practice since its inception in 1971. Under Mr. Verrier’s direction, the firm has built a foundation of 'lifetime' clients, enabling it to expand from four employees to more than 90. A graduate of the Boston Architectural College, he is registered to practice architecture in 27 states.

As managing partner of The Architectural Team, Mr. Verrier has been instrumental in the preservation of hundreds of historic structures including but not limited to Walter Baker Chocolate Factory, Boott Mills, Livingston School, Counting House Lofts and Building 114. His expertise is sought-out in areas beyond traditional design services, particularly real estate development, where he is revered for his strategic and creative approach to developing underutilized assets, revitalizing communities and waterfronts through innovative reuse. He also has a keen understanding of urban development and agency financing programs.

Preserving the architectural heritage of distinct architectural regions throughout the U.S. has been the foundation of Mr. Verrier's career. He believes historic buildings are of too great importance to our identity and national diversity to be considered disposable. In 1988, Mr. Verrier was personally honored by President Ronald Reagan with a National Historic Preservation Award for the preservation and adaptive reuse of the Baker Chocolate Factory complex. The range of his work and unparalleled depth of experience in historic preservation earned him elevation to Fellowship in the American Institute of Architects in 2012.

Please visit http://www.architecturalteam.com for more information.

Mr. Verrier can be contacted at 617-889-4402 or bverrier@architecturalteam.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.