Ms. Minton

Melinda Minton

Executive Director

SPAA

Melinda Minton, a spa, wellness, salon consultant and health and beauty expert, is a past spa owner, certified massage therapist, esthetician and cosmetologist. Ms. Minton has formal training in business, marketing and digital media. Ms. Minton has consulted on spa management issues, product formulations, spa profitability and strategy among sundry other projects.

Ms. Minton has worked on hundreds of projects involving everything from spa start-ups to launching marketing programs for Fortune 500 companies. Ms. Minton is the founder of The Spa Association (SPAA), a world-class organization dedicated to enriching the professional beauty industry through self-regulation, education and sound business practices. Ms. Minton is also a member of the National Association for Female Executives (NAFE) and of Cosmetic Executive Women (CEW).

In 2006, Ms. Minton was appointed to the United States Business Advisory Council (BAC) representing small business interest and was named Colorado Business Women of the Year by the Presidential Commission of the Bush administration.

Ms. Minton founded and launched Reed Elsevierís Spa and Resort and co-located Medical Spa conferences now in Miami, New York City and Los Angeles. She has also organized the International Fitness Show, Club Industry spa track events for Primedia for many years. She has written countless consumer and trade publications. Featured in consecutive year in Entrepreneur magazine, Ms. Minton serves as an expert resource for such publications as Better Homes and Gardens, Shape, First for Women, In Style, and Alternative Medicine magazines and is on the Board of Directors for Healing Retreats and Spas and Hotel Executive magazines. Clients have included: Roche, Teledyne Waterpik, Sandals and Beaches, Borghese, Avon, Disney and W hotels.

Please visit http://www.spaassociation.com for more information.

Ms. Minton can be contacted at 970-682-6045 or melinda@spaminton.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board Ė for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driverís seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.