Mr. Bullock

Brian Bullock

Chief Operating Officer, Restaurants

Legacy Ventures

Brian Bullock has more than fifteen year’s of experience in the restaurant industry working with high-volume, industry-leading companies. He began his career in 1995 with Houston’s restaurants in Atlanta. After being promoted to general manager, he operated stores in both New Orleans and Houston. In 2000, Mr. Bullock left Houston’s to become vice president of operations for Border Cafe Restaurants. In 2007, he joined Bricktop’s Restaurant Company, which was founded by the original Houston’s co-founder Joe Ledbetter and industry veteran Tom Brunnberg.

Mr. Bullock earned his associate’s degree in culinary arts from Johnson and Wales University and his bachelor’s degree in hotel and restaurant management from the University of Massachusetts at Amherst. He is an active member of the Georgia Restaurant Association Board.

He joined Legacy Ventures Legacy Ventures, which responds thoughtfully to the built environment as planners, developers, hoteliers and restaurateurs. Legacy Ventures innovates with a multi-disciplined approach to create timeless places – delivering exceptional customer experiences through an engaged and passionate team, yielding measurably better results for partners and investors.

Please visit http://www.lvmgt.com for more information.

Mr. Bullock can be contacted at 404-222-9100 or bbullock@lvmgt.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.