Mr. Sisson

Mark Sisson

Co-Founder

NanoTouch Materials

Mark Sisson is the Co-Founder of NanoTouch Materials Mark Sisson is the cofounder of NanoTouch Materials, the world's first and only producer of NanoSeptic continuously self­cleaning surfaces. Mr. Sisson is a graduate of Virginia Tech with a degree in Computer Science. Prior to NanoTouch, he ran an award­winning advertising agency serving several clients in the hospitality, travel and food service industries.

As a thought leader in creating self­cleaning products, Mr. Sisson is the author of editorial content for prominent industry publications such as ISSA Today, including articles such as The Psychology of Clean , NanoTechnology­The Next Really Big Small Thing , and most recently The War on Germs Goes High Tech He also manages NanoTouch’s research and development program, funded by a $2 million grant, to advance self­cleaning surface technology as well as discover new product applications for the hospitality, food service, healthcare, and facility management industries. This research, as well as current product manufacturing, is being conducted at the Center for Advanced Engineering and Research in Forest, Virginia.Mr. Sisson lives on his farm in Amherst County, Virginia with his wife and two children.

Please visit http://www.nanoseptic.com for more information.

Mr. Sisson can be contacted at mark@nanoseptic.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.