Mr. Sisson

Mark Sisson

Co-Founder

NanoTouch Materials

Mark Sisson is the Co-Founder of NanoTouch Materials Mark Sisson is the cofounder of NanoTouch Materials, the world's first and only producer of NanoSeptic continuously self­cleaning surfaces. Mr. Sisson is a graduate of Virginia Tech with a degree in Computer Science. Prior to NanoTouch, he ran an award­winning advertising agency serving several clients in the hospitality, travel and food service industries.

As a thought leader in creating self­cleaning products, Mr. Sisson is the author of editorial content for prominent industry publications such as ISSA Today, including articles such as The Psychology of Clean , NanoTechnology­The Next Really Big Small Thing , and most recently The War on Germs Goes High Tech He also manages NanoTouch’s research and development program, funded by a $2 million grant, to advance self­cleaning surface technology as well as discover new product applications for the hospitality, food service, healthcare, and facility management industries. This research, as well as current product manufacturing, is being conducted at the Center for Advanced Engineering and Research in Forest, Virginia.Mr. Sisson lives on his farm in Amherst County, Virginia with his wife and two children.

Please visit http://www.nanoseptic.com for more information.

Mr. Sisson can be contacted at mark@nanoseptic.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.