Mr. Lynn

Trevor Lynn

Chief Marketing Officer

Social Tables

Trevor Lynn is the Chief Marketing Officer for Social Tables. As a hospitality technology and marketing expert, he helps guide professionals on their journey to embrace new tools and strategies. Mr. Lynn’s job primarily revolves around being as involved as possible in the events in the hospitality industry, and developing relationships to understand how Social Tables can continue to enable hotels to achieve more.

Armed with the mantra of “creating marketing that people love”, Mr. Lynn is focused on finding the intersection between telling Social Tables’ story and creating valuable content for the industry. At 23, Mr. Lynn joined Social tables as the 3rd employee in 2012 and today he manages a full-fledged marketing team of thirty.

His expertise in technology comes from a background working with various early stage technology companies. As the CMO for Social Tables, he focuses on growing the hospitality community via original content, free technology consultations, and education at industry events.

Mr. Lynn contributes articles that offer the cutting edge Sales and Marketing tactics, strategies and technology that can help make hospitality teams become Marketing centric organizations.

Social Tables is a meetings and events company that just happens to do software. The #1 software for planners and properties to work together online, we are the industry leading provider of cloud-based hospitality software that positions venues to work more collaboratively and efficiently with their event and meeting customers.

Over 100,000 unique users rely on the desktop and mobile product line, planning over 800,000 events within the company’s 1 billion+ square foot Venue Library.

Please visit http://www.socialtables.com for more information.

Mr. Lynn can be contacted at 877-973-2863 or trevor@socialtables.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.