Mr. Tompkins

Michael G. Tompkins

Executive Recruiter

Hutchinson Consulting

A visionary leader in the luxury hospitality, wellness, and spa industries, Michael G. Tompkins has led celebrated brands to success for more than two decades. He transitioned from healthcare to hospitality with Canyon Ranch Health Resorts as part of their executive management team. Then as Vice President of Hotels and Spas for Turning Stone Resort and Casino, he led their team to be the first property in US history east of the Mississippi to have two Four Diamond AAA Hotels, garnering Best New US Spa for Skana Spa and earning New York State Hospitality Association’s Hotel Executive of the Year. From there he helped reposition Miraval Resorts in Tucson, AZ starting as General Manager then promoted to President/ CEO of Miraval Resorts.

During his seven-year tenure at Miraval, Mr. Tompkins led the brand to an unprecedented 46 industry awards in one year, building one of the most successful hotel real estate projects in the country, the Villas at Miraval, and creating strategic partnerships with National Geographic, Dr. Andrew Weil Integrative Wellness Center, and the Miraval Life in Balance Spa with Clarins. After assisting in the successful majority sale of the Miraval brand, Mr. Tompkins repositioned Hilton Head Health in 2014 and 2015 building Indigo Spa, 2015’s Best New US Spa.

He is a former Board member of the University of Arizona Science Dept., a Founding Board member of the New York State Spa Promotion Alliance, and Immediate Past Chairman of the International Spa Association where he has served on its board for six years. Currently an executive recruiter with California based Hutchinson Consulting, he helps build leading teams for luxury hospitality and spa brands.

Mr. Tompkins is also a partner with Huffman Hospitality Concepts, consulting on hospitality, spa and wellness projects across the US. He is author or contributing author to five books on health and wellness and is a sought after global keynote speaker.

Please visit http://www.hutchinsonconsulting.com for more information.

Mr. Tompkins can be contacted at 707-935-9760 or michael@hutchinsonconsulting.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.