Ms. Puckett

Katarina Puckett

Vice President of Marketing

Travel Tech Strategies

Vice President of Marketing for Travel Tech Strategies Katarina Puckett helps local and national hotels and travel industry companies develop an effective online presence. Enjoying a nice balance of analytical and creative thinking, Ms. Puckett finds working in the digital marketing world to be the perfect fit for her. As the Vice President of Marketing at Travel Tech Strategies, Ms. Puckett is able to work with clients to ensure their ongoing digital marketing objectives are accomplished. From assisting hotels (and the like) strategize their online marketing tactics to managing the implantation of these marketing strategies, Katarina Puckett is very hands on with her client relationships.

She has worked with business strategies for over 10 years. After receiving her MBA, Ms. Puckett concentrated her career specifically on digital marketing, helping a wide array of clients improve their presence online. Working at Travel Tech Strategies has allowed Ms. Puckett to focus solely on the travel industry and understand the marketing needs of hotels and other travel companies. Travel Tech Strategies offers a full range of marketing services including branding, website design & development, content marketing, advertising, SEO, email marketing, and marketing strategy.

Ms. Puckett enjoys engaging with people and building relationships; she believes it is nice to have that human element even when working in such a digital world. Her specialties include hotel marketing, search engine optimization, online PPC advertising, social media marketing, content strategy, design strategy, web analytics, business consulting, project management, brand development, and e-commerce.

Please visit https://traveltechstrategies.com for more information.

Ms. Puckett can be contacted at 954-779-2801 ext 306 or Kat@traveltechstrategies.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.