Ms. Steinke

Gaye Steinke

General Manager

Allegria Spa at Park Hyatt Beaver Creek

Gaye Steinke is the General Manager of Allegria Spa at the Park Hyatt Beaver Creek. She also serves on the Leadership Committee of the Park Hyatt.

Located in the heart of Beaver Creek, at the base of one of Colorado’s most celebrated mountain resorts, Park Hyatt Beaver Creek Resort and Spa provides guests unprecedented access to some of the best outdoor experiences all year round. Allegria Spa is an indulgent escape that provides soothing spa and body treatments – from massages to organic scrubs – that utilize the healing elements of Beaver Creek mountain to rejuvenate and replenish.

Ms. Steinke is also involved in the concept, planning and development of spas and fitness centers for East West Partners including Allegria Spa (opened 1998), Spa Anjali at the Westin Riverfront (opened 2007), the Spa at the Ritz Carlton Lake Tahoe (opened 2009), Moonlight Spa, Big Sky MT(opened 2002) . Prior to that she was General Manager of Aria Spa and Club in Vail, CO. She has traveled throughout the Americas, Africa, Europe and Asia staying current on spa trends and best practices.

Dedicated to sustainable efforts, Ms. Steinke was on the Board of the Green Spa Network 2013-2015 and has been a presenting speaker at the Green Spa Congress in 2011, 2012 and 2013.

Please visit http://www.hyatt.com for more information.

Ms. Steinke can be contacted at 970-949-1234 or gaye.steinke@hyatt.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.