Ms. Hoheb

Camille Hoheb

Managing Director

Wellness Tourism Worldwide

Camille Hoheb is committed to improving well-being around the world. She is the founder and president of Wellness Tourism Worldwide (WTW). WTW provides research, training and advisory services to destinations, travel suppliers and travel sellers that want to grow in the lucrative field of wellness travel. Her work to advance well-being and economic growth through travel is prolific.

Ms. Hoheb is the author of "The Guide to Selling Wellness Travel", which is sold in 27 countries. The Guide was updated and released in a Spanish edition, “La Guia Para Vendar Viajes de Salud y Bienestar.” She authored several reports including” “The Top 10 Wellness Travel Trends”, “U.S. Vacationers: Health, Happiness & Productivity” and “Wellness Travel: Shaping America’s Health & Economy.”

She is an accomplished speaker and workshop facilitator. As a topic expert, she has spoken at over 40 events in the Americas, Middle East, Asia and Europe presenting at ITB Berlin, the Arizona Governor’s Conference on Tourism, NTA Travel Exchange, ASTA Annual Conference and at the World Food Travel Conference to name a few.

To better serve the travel community, Ms. Hoheb recently launched Wellness Travel Academy. WTA is a suite of digital products and online continuing education for tourism professionals. Programs are available to travel agents, tour operators and suppliers.

She is the editor of the Wellness Travel Journal, an online media and newsletter outlet providing news to both consumers and trade professionals. Ms. Hoheb received seven awards for tourism marketing excellence and was recognized as a “Trendsetter" in 2015. Her career spans twenty+ years experience in healthy consumer lifestyle marketing. She earned a Master’s Degree in Healthcare Administration. She is featured in Forbes.com, Delta Sky Magazine Successful Meetings, and Huffington Post and many other publications. Camille serves on several advisory committees and is a new Ambassador to Global Wellness Day.

Please visit http://www.WellnessTourismWorldwide.com for more information.

Ms. Hoheb can be contacted at 310-720-1755 or camille@wellnesstourismworldwide.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.