Mr. Gerstenecker

Robert Gerstenecker

Executive Chef

Four Seasons Hotel Atlanta

Robert Gerstenecker joined Four Seasons in 1989 and worked his way up from part-time carver to executive chef during moves to properties in Toronto, Hong Kong, New York and Palm Beach. "When I hit Atlanta, something happened," he says. "I realized I could have a country experience and still be a part of a big city."

That experience is important to Mr. Gerstenecker, who grew up on a working farm in On-tario, Canada, and experienced the transformation of food first hand. "My mother would pull the cream off the top of fresh milk from our cows, make butter with it and feed us the milk," he says. "Growing up on a farm never seemed important to me, but now I realize it's not common to know where food really comes from."

Mr. Gerstenecker, who lives on a four-acre farm just north of Atlanta, isn't satisfied to leave the land behind when he comes to work. In 2009 he started a garden on the outdoor terrace of the hotel’s fifth floor that produces everything from cauliflower and teardrop tomatoes to mint for mojitos at the hotel bar. "I harvested 300 pounds of basil from the rooftop garden last year," he says. "It was so plentiful, we pureed it with olive oil and froze it."

Instead of picking all the basil, he lets some of it flower, which makes the bees in his rooftop apiary very happy. Mr. Gerstenecker uses their honey—more than 800 pounds since 2009—in tea, oatmeal and desserts and various products for the hotel spa.

After 25 years in the industry, Mr. Gerstenecker is just as excited about cooking today as the day he baked his first cake with a light bulb. "I'm addicted to the challenge of making sure each guest has an incredible food experience," he says. "Food is ever evolving—you can never be perfect at it, but that doesn't stop me from trying every day."

Please visit http://www.fourseasons.com for more information.

Mr. Gerstenecker can be contacted at 844-623-5029 or robert.gerstenecker@fourseasons.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.