Mr. Robinson

John D. Robinson

Director of Sales, North America

Aptilo Networks

John D. Robinson is Director of Sales, North America at Aptilo Networks. In this role, he is responsible for sales of Aptilo technology and services to mobile carriers, cable operators, operator service partners and enterprise customers in the United States and Canada. He also works closely with the healthcare and hospitality industry to provide Wi-Fi solutions for large hospital and hotel properties.

Mr. Robinson takes a holistic approach to bringing value to these customers, which emphasizes collaboration with the end customer and their desired service partners to deliver scalable and complex solutions for their Wi-Fi networks. He has helped to evolve the Aptilo selling process to address customers’ needs with solutions that are vertically relevant and focused on business outcomes. His team has led the development of a cloud-based offering to better address the needs and demands of enterprise customers.

Prior to joining Aptilo Networks, Mr. Robinson served as a Retail WLAN Sales Specialist for Motorola Solutions. In this role, he worked with very large retailers on their Wi-Fi requirements and customer engagement strategies. Mr. Robinson successfully delivered and managed large managed services opportunities during his time at Motorola.

Mr. Robinson was also the Director of Enterprise Business Development for Samsung Telecommunications Wireless Enterprise, successfully launching a new Wi-Fi product for the North American market. During his tenure, he created a go-to market model and distribution channel agreements to successfully position and sell these new Samsung products. He also worked to align the Wireless Enterprise product portfolio within the larger Samsung Electronics enterprise business unit to create a complete end to end solution for Samsung.

Mr. Robinson is a graduate of Texas Tech University.

Please visit http://www.aptilo.com for more information.

Mr. Robinson can be contacted at 917-414-9262 or john.robinson@aptilo.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.