Ms. Derviskadic

Maja Derviskadic

Social Media Manager

Hawkins International PR

As a Social Media Manager at Hawkins International PR, Maja Derviskadic spearheads influencer relations and oversees and implements integrated social media strategies agency-wide.

Ms. Derviskadic also serves as the lead point person on some of the agencyís top luxury clients such as Rosewood Jumby Bay, Rosewood Little Dix Bay and Le Guanahani in St. Barth, Seabourn, Eden Roc at Cap Cana and Room Mate Hotels. From forging partnerships with cutting-edge video vendors, new startups as the exclusive beta-tester and executing innovative influencer databases, Ms. Derviskadic consistently implements creative projects to increase her clientsí digital clout. Whether itís a group influencer trip with over 5 Instagram heavyweights to document the launch of Hamilton Princessí restaurant concept by Marcus Samuelsson and securing 8 million impressions and 2,500 followers for the client or strategizing an omni-channel approach to Seabournís newest ad campaign that will differentiate YouTube, Facebook, Twitter and Instagram Ė Ms. Derviskadic understands the need to treat each platform as itsí own microcosm.

Prior to joining Hawkins International, Ms. Derviskadic worked at Wagstaff Worldwide launching culinary and lifestyle brands like Barton G. in Los Angeles, garnering over 2,000 Instagram followers prior to the opening, and establishing Peruís culinary ambassadorís social media presence in conjunction with the Food & Wine Classic in Aspen. In addition, Ms. Derviskadic launched Los Angeles Food and Wine Festivalís Instagram presence in 2013, resulting in 3,000 followers in the span of 5 days, over 2 million impressions, and a featured post on Instagramís own blog, which utilized Ms. Derviskadicís event photography.

Ms. Derviskadic received a double degree in economics and French from St. John's University in New York.

Please visit http://www.hawkpr.com for more information.

Ms. Derviskadic can be contacted at 212-255-6541 or maja@hawkpr.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether itís spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies Ė like brain fitness exercises, electro-magnetic treatments, and chromotherapy Ė but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.