Mr. Kraft

John Kraft

Senior Associate Attorney

Fuksa Khorsid, LLC

John Kraft is a senior associate attorney with the Chicago law firm of Fuksa Khorshid, LLC. His practice areas include commercial litigation, consumer and financial regulatory compliance, and transactional matters. Mr. Kraft advises a wide range of clients, from Fortune 500 companies, to real estate investment funds, to family businesses. Mr. Kraft is advisor to his clients in the areas of risk management through sound employment practices, insurance coverage, and internal policies and procedures. Mr. Kraft has represented a number of clients in disputes involving employee dishonesty and commercial crime, auditor and accountant malpractice, bank fraud and associated regulatory failures, unfair competition, and breach of contract.

In addition, Mr. Kraft has represented real estate developers, general contractors, and subcontractors in multi-million dollar construction disputes arising out of defect claims, mechanics liens, private and public bond claims, delay damages, design defects, and design-build negligence. Mr. Kraft also has extensive experience in insurance coverage matters, having represented almost every major carrier in the areas of fidelity & surety, professional liability, property & casualty, and professional liability; Mr. Kraft also advises insureds in navigating the claims process. Finally, Mr. Kraft represents clients on a variety of transactional matters as well, including commercial real estate transactions, corporate entity formation, commercial contracting, and a number of labor and employment matters.

Mr. Kraft received his Bachelor of Arts in Political Science from the University of Michigan at Ann Arbor. He then received his Juris Doctor from Loyola University Chicago, where he was a member of the Loyola Consumer Law Journal.

Please visit http://www.fklawfirm.com for more information.

Mr. Kraft can be contacted at 312-266-2221 or john@fklawfirm.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.