Mr. Chouinard

Keith Chouinard

Director of Sales & Marketing

Hotel Viking

As Director of Sales & Marketing for Hotel Viking in Newport, Rhode Island, Keith Chouinard is responsible for the hotel’s sales and marketing efforts including promotions, strategic partnerships, and new business development. Mr. Chouinard joined Hotel Viking in December 2015, one month prior to the historic hotel’s renovations and six months before the hotel celebrates its 90th anniversary. Since joining the team, Mr. Chouinard has developed strategic partnerships with local sporting events including the Newport International Polo Series; retail outlets such as Marc Allen Clothiers; and welcomed more than 20 online, print and broadcast media guests to the landmark hotel.

Mr. Chouinard’s career began in high school when he worked as a banquet server at Danversport Yacht Club in Danvers, MA. While attending University of Massachusetts at Amherst, he quickly moved up to banquet manager. After earning his degree in restaurant and travel administration, he joined Hyatt Regency in Lake Tahoe. Mr. Chouinard then served as director of sales with the Vail Cascade Resort & Spa, Boulders Resort & Golden Door Spa, and then headed back East to take the role as Director of Business Development for Ocean Edge Resort & Golf Club in Cape Cod, MA. Prior to joining Hotel Viking, Mr. Chouinard was affiliated with the Hyatt Regency Newport where he significantly increased groups business resulting in a nomination for Director of Sales of the Year for Hyatt Hotels & Resorts nationwide. Mr. Chouinard earned the 2015 Director of Sales of the Year Award from Davidson Hotels & Resorts, the company that owns the Hyatt property in Newport.

Mr. Chouinard, who serves on the Board of Discover Newport, brings more than 15 years of experience in hospitality sales to the Hotel Viking team.

Please visit http://www.hotelviking.com for more information.

Mr. Chouinard can be contacted at 401-847-3300 or kchouinard@hotelviking.com

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.