Mr. Ashbel

Boaz Ashbel

Managing Director

Aztec Group

As Managing Director of Aztec Group, Inc., Boaz Ashbel focuses solely on hospitality acquisitions, dispositions, joint ventures, and debt and equity financing. His area of expertise involves a variety of hospitality property transactions and financing, including select and full-service hotels, convention-oriented resorts, as well as condominium hotels.

Mr. Ashbel's 25 years of hospitality experience includes acquisitions and dispositions, debt, mezzanine, and equity financing, joint venture creation and capital restructuring, market research, economic impact analysis, financial analyses, appraisals and operational reviews for a variety of existing and proposed hotels, resorts and other leisure-oriented properties.

Prior to joining Aztec, Mr. Ashbel founded Ashbel Realty Advisors, Inc., which facilitated the acquisition, disposition, joint ventures, and debt and equity financing for hospitality properties. Over the past 15 years, he has been involved as a principal in a number of hospitality related projects, gaining a keen understanding of operational and ownership related issues.

Mr. Ashbel gained considerable experience at Landauer Associates, Inc., Pannell Kerr Forster, and Laventhol & Horwath where he directed hotel related valuations and appraisals, as well as feasibility studies and developmental consulting for projects located throughout the Caribbean, South Florida and other international locations.

Mr. Ashbel graduated from Cornell University with a Bachelor of Science Degree in Hotel Administration. He is a former Vice President of the Cornell Society of Hotelmen, a Tourism Committee member of the Greater Miami Chamber of Commerce and an active Florida Real Estate and Mortgage Broker.

Please visit www.aztecgroup.com for more information.

Mr. Ashbel can be contacted at 305-854-5000 or bashbel@aztecgroup.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.