Mr. Araya

Andres Araya

Managing Director

Abadia Retuerta LeDomaine, Spain

A consummate hotel executive with 25 years of experience with leading luxury hotels worldwide, Chilean-born Andrés Araya took the reins of Spain’s exclusive and historic Abadía Retuerta LeDomaine hotel in 2010. During the first two years, he guided the 900-year-old abbey through a sensitive restoration to convert it to a unique hotel, that earned it an award from the European Union for conserving cultural heritage, and committed to making LeDomaine a property that would be on the wish list of every discerning global traveler.

He opened the new hotel in March 2012 with the first complete butler service in Spain and in 2015 oversaw the addition of a spa that is among the best in Spain. As part of his F&B strategy to position LeDomaine as a world-class culinary destination, he partnered with one of the world’s superstar chefs, Spaniard Andoni Aduriz; within two years, in 2014, the hotel had earned a Michelin Star.

Today, LeDomaine is one of Spain’s most renowned properties, recognized as the country’s #1 hotel in several prestigious magazine and industry rankings, while the Abadía Retuerta wines have been recognized as being among the Top 100 Best in the World by Wine Spectator.

Mr. Araya’s distinguished career includes serving as managing director of internationally acclaimed, Five Diamond Las Ventanas al Paraiso in Los Cabos, Mexico, and holding executive positions with the Ajman Kempinski Hotel & Resort, United Arab Emirates; Conrad Cairo Hotel & Casino, Cairo, Egypt; St. Regis Aspen, Colorado; Sheraton María Isabel, México City, and The Palace of the Lost City, Sun City, South Africa.

Please visit http://www.ledomaine.es for more information.

Mr. Araya can be contacted at 34-983-680-368 or info@ledomaine.es

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.