Mr. Bailey

Jonathan Bailey

Founder

i.d.e.a.

Jonathan Bailey has nearly 30 years of direct experience in the marketing communications industry, with an emphasis in the hospitality industry. His leadership is sought after by brands looking for insight, strategy, direction and just plain truth. He leads the relationships team at i.d.e.a., which focuses the firm’s attention on its brand partners – present, past and future.

Mr. Bailey brings to brands an unusual integrated perspective earned by working in both the public relations and advertising disciplines. As an early pioneer in integration, Mr. Bailey saw clarity in breaking down barriers between marketing functions, and instead focused on how one strategic brand idea can succeed across multiple platforms. Brands such as KSL Resorts, Caesars Entertainment, Marriott Hotels, Visit Newport Beach, and the Santa Catalina Island Company have all benefited from Mr. Bailey’s cross-platform brand focus.

Over the years, Mr. Bailey has received more than 100 top honors for outstanding creative work from various advertising, public relations and communications organizations and industry groups. He is chairman of TAAN Global, the independent marketing agency network, as has served as guest instructor at the University of California at San Diego, University of San Diego and San Diego State University.

A graduate of the University of California at Berkeley, Mr. Bailey earned a bachelor’s degree in mass communication with an emphasis in journalism. He past chairman and currently serves on the board of SDX (formerly San Diego Ad Club), and is past president of the Public Relations Society of America, San Diego Chapter. Mr. Bailey was appointed by Mayor Kevin Faulconer as a San Diego City Commissioner for Arts and Culture, and sits on the boards of the Balboa Park Conservancy and the Balboa Park Trust. In addition to his normal workday, Mr. Bailey nurtures and expresses his creativity as a travel writer for San Diego Magazine, Hilton Mom Voyage and The Jet Set Family, among others.

Please visit http://www.theideabrand.com for more information.

Mr. Bailey can be contacted at 619-295-8232 or jonb@theideabrand.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.