Mr. Bailey

Jonathan Bailey

Founder

i.d.e.a.

Jonathan Bailey has nearly 30 years of direct experience in the marketing communications industry, with an emphasis in the hospitality industry. His leadership is sought after by brands looking for insight, strategy, direction and just plain truth. He leads the relationships team at i.d.e.a., which focuses the firmís attention on its brand partners Ė present, past and future.

Mr. Bailey brings to brands an unusual integrated perspective earned by working in both the public relations and advertising disciplines. As an early pioneer in integration, Mr. Bailey saw clarity in breaking down barriers between marketing functions, and instead focused on how one strategic brand idea can succeed across multiple platforms. Brands such as KSL Resorts, Caesars Entertainment, Marriott Hotels, Visit Newport Beach, and the Santa Catalina Island Company have all benefited from Mr. Baileyís cross-platform brand focus.

Over the years, Mr. Bailey has received more than 100 top honors for outstanding creative work from various advertising, public relations and communications organizations and industry groups. He is chairman of TAAN Global, the independent marketing agency network, as has served as guest instructor at the University of California at San Diego, University of San Diego and San Diego State University.

A graduate of the University of California at Berkeley, Mr. Bailey earned a bachelorís degree in mass communication with an emphasis in journalism. He past chairman and currently serves on the board of SDX (formerly San Diego Ad Club), and is past president of the Public Relations Society of America, San Diego Chapter. Mr. Bailey was appointed by Mayor Kevin Faulconer as a San Diego City Commissioner for Arts and Culture, and sits on the boards of the Balboa Park Conservancy and the Balboa Park Trust. In addition to his normal workday, Mr. Bailey nurtures and expresses his creativity as a travel writer for San Diego Magazine, Hilton Mom Voyage and The Jet Set Family, among others.

Please visit http://www.theideabrand.com for more information.

Mr. Bailey can be contacted at 619-295-8232 or jonb@theideabrand.com

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotelís operation that isnít touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law Ė real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott Internationalís acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important Ė the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding itís much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.