Mr. Clervi

Anthony Clervi

Vice President

UNA Purchasing Solutions

Anthony Clervi is the vice president of growth at UNA Purchasing Solutions, a Kansas City, Missouri-based group purchasing organization dedicated to helping businesses and organizations across multiple industries improve their financial and operational performance.

UNA Purchasing Solutions began in 2003, serving primarily the healthcare and education markets. Today, UNA operates with Vizient, a supply contracting company, to provide members with an extensive, competitive supply portfolio across industries. UNA Purchasing Solutions and Vizient provide members with more than $60 billion in combined annual purchasing power.

Having previously served as a business consultant for ServiceLive and a marketing manager for HomeAdvisor, Mr. Clervi provides consistent leadership and strategic direction for company success. He specializes in helping top companies, hospitality groups, and trade associations lower their operational costs and improve their supply chain management techniques. He holds a bachelor’s degree in economics and finance from McKendree University.

Mr. Clervi’s thought leadership has been featured in publications ranging from Chief Executive to Corp! Magazine to NonProfit PRO. His philanthropic interests include improving access to education and healthcare, and he’s a proponent of expanding students’ interest in science and technology. Within the Kansas City community, Mr. Clervi contributes to the Ewing Marion Kauffman Foundation and Special Olympics Kansas. He’s an active member of the KC Enterprise Network and supports local church organizations.

Please visit http://www.unapurchasing.com/ for more information.

Mr. Clervi can be contacted at 573-999-9088 or aclervi@unapurchasing.com

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.